\nAt Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better. \n\nWe're looking for a Senior Manager, Content Marketing to develop and execute a world class content marketing strategy that builds our brand, generates leads, and positions Webflow as a leader in our market. This leader will be at the helm of our content marketing efforts, playing a critical role in how we continue to grow upmarket and build awareness and credibility with our audience of marketing leaders and teams. \n\nThis role was made for a creative and strategic thinker who can seamlessly transition from high-level strategy to hands-on execution, creating a content engine that fuels our brand and demand channels.\nAbout the role \n\n\n* Location: San Francisco HQ or US remote\n\n* Full-time\n\n* Exempt\n\n* Reporting to the Director of Corporate Marketing\n\n* The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.\n\n\n\n* United States  (all figures cited below in USD and pertain to workers in the United States)\n\n\n\n* Zone A: $179,000 - $251,550\n\n* Zone B: $168,300 - $236,500\n\n* Zone C: $157,600 - $221,400\n\n\n\n\n\n\n\nPlease visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.\n\nWhat you’ll do:\n\n\n* Strategic Thinking: Craft and oversee the execution of a comprehensive content marketing strategy that drives brand awareness, engagement, and conversion across owned and earned channels. \n\n* Content Production: Understand and navigate the nuances of producing high-quality content, ensuring optimal utilization of resources, developing repeatable processes and maximizing output.\n\n* Thought Leadership & Brand Positioning: Identify key thought leadership opportunities that establish Webflow as a trusted voice and market leader, leveraging industry experts and other third-party validation to to establish Webflow as a trusted voice and market leader.\n\n* Collaboration: Partner with other departments in marketing (e.g. customer marketing, events, demand gen) as well as sales to ensure content strategy aligns with overall company goals and resonates with our customers.\n\n* Team Leadership: Hire, train, mentor, and manage a dynamic content team of internal content marketers and external writers, ensuring they are set up for success and growth within the organization.\n\n* Analytics & Reporting: Monitor content performance analytics, providing actionable insights and refining the content strategy in support of generating awareness and creating MQLs.\n\n\n\n\nYou’ll thrive as our Senior Manager, Content Marketing if you have:\n\n\n* 2+ years of experience directly managing the workload and career development of a content team in brand and/or marketing roles, ideally in a high growth company with a B2B focus \n\n* A knack for balancing creativity with business impact, shipping work that resonates with our audience while still nurturing the team to take on fulfilling work\n\n* Organizational experience developing and executing against a cohesive roadmap that aligns with the broader marketing strategy and activates are narrative across brand, product, and solution messaging. \n\n* Successful people management experience where you lead by example. We prioritize being kind, respectful, empathetic and supportive. \n\n* Proven experience in content production, understanding how to efficiently produce high-quality content with limited resources.\n\n* Experience building strong cross-functional relationships and alignment to determine and achieve organizational priorities\n\n* A clear and generous passion for storytelling, a deep grasp of digital marketing, and an innate ability to drive brand narratives\n\n* Experience shaping a brand’s footprint through multiple content channels and multi-media platforms\n\n* Driven consistency and adoption of a brand voice and tone across all content initiatives \n\n* Lead collaboratively through leadership to support your team. You’ll workshop projects, lead brainstorms effectively, and occasionally roll up your sleeves in order to get the job done\n\n* An analytical mindset with the ability to interpret data and translate into actionable strategies\n\n* Exceptional communication, presentation, and interpersonal skills.\n\n* Familiarity with content management systems (CMS) and analytics tools. Knowledge of Webflow as a tool is a strong bonus!\n\n* A background in SaaS, B2B, or design software industry\n\n* Experience navigating growing companies and a rapidly changing environment with adaptability and patience\n\n\n\n\nEven if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements.\n\nOur Core Behaviors:\n\n\n\n* Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers.\n\n* Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment.\n\n* Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care.\n\n* Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates.\n\n\n\nBenefits & wellness\n\n\n* Equity ownership (RSUs) in a growing, privately-owned company\n\n* 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (US; full-time Canadian workers working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent on insurance plan selection. Employees also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness\n\n* 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave. Employees also have access to family planning care and reimbursement.\n\n* Flexible PTO with an mandatory annual minimum of 10 days paid time off, and sabbatical program\n\n* Access to mental wellness coaching, therapy, and Employee Assistance Program\n\n* Monthly stipends to support health and wellness, as well as smart work, and annual stipends to support professional growth\n\n* Professional career coaching, internal learning & development programs\n\n* 401k plan and financial wellness benefits, like CPA or financial advisor coverage\n\n* Commuter benefits for in-office workers\n\n\n\n\nTemporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks.\nBe you, with us\n\nAt Webflow, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.\nStay connected\nNot ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, Twitter, and/or Glassdoor. \nPlease note:\n\nTo join Webflow, you'll need valid U.S. or Canadian work authorization depending on the country of employment.\n\nIf you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.\n\nWebflow Applicant Privacy Notice \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Design, Senior, Marketing and Sales jobs that are similar:\n\n $65,000 — $105,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nSan Francisco, California, United States

Who Are We?\n\nPostman is the world’s leading API platform, used by more than 30 million developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. \n\nWe recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.\nThe Opportunity\n\nAs the Senior Digital Marketing Manager, you will be the owner of our digital advertising strategy, primarily focusing on platforms like LinkedIn, Facebook, Google Search, Google Display and YouTube. You will take ownership of our digital advertising, utilizing Metadata.io to evaluate and grow our current campaigns, crafting a holistic strategy to achieve pipeline objectives.\n\nThis pivotal role requires a collaborative spirit and a proven ability to work seamlessly with teams across enterprise marketing, product marketing, marketing operations, revenue operations, brand strategy, and web development. The ideal candidate will bring a deep-seated expertise in digital marketing strategy and execution, underscored by a successful track record in leveraging cutting-edge technology and analytics to drive growth across a comprehensive digital advertising program, astute budget management, and rigorous performance analysis.\nWhat You’ll Do\n\n\n* Take ownership of digital advertising across LinkedIn, Facebook, Google, YouTube, and additional pertinent channels, targeting our enterprise demographic.\n\n* Perform comprehensive audits of existing campaigns and leverage Metadata.io to augment our digital marketing initiatives.\n\n* Develop and implement a strategic digital program strategy and plan.\n\n* Engage with cross-functional teams to bring marketing campaigns to life in a cohesive and effective manner.\n\n* Manage and optimize advertising budgets to maximize ROI across all campaigns.\n\n* Initiate and monitor experiments to refine and bolster the digital marketing strategy.\n\n* Produce and analyze marketing reports on channel efficacy, detailing conversion volumes and repercussions on MQLs and pipeline, using marketing attribution platforms like Rampmetrics.\n\n* Communicate performance insights and strategic recommendations effectively to stakeholders and colleagues.\n\n\n\nAbout You\n\n\n* 10+ years experience in digital advertising and performance analytics, as demonstrated by a track record of significant growth metrics in roles at high-growth SaaS companies.\n\n* Demonstrated success in managing and scaling digital advertising campaigns across LinkedIn, Facebook, YouTube, and other platforms, leading to measurable improvements in ARR, conversion rates, and CPA.\n\n* Expertise in utilizing and maximizing marketing platforms and tools, with proven ability in leveraging platforms similar to Metadata.io for campaign optimization and strategy development.\n\n* Advanced analytical skills, evidenced by the ability to craft and oversee data-driven strategies that substantially increase MQLs, pipeline growth, and overall market presence.\n\n* Strong communication skills, with a history of articulating complex strategies and data insights into clear, actionable information for stakeholders at all levels.\n\n* Demonstrated proficiency in budget management, with a strategic approach to allocating resources across multiple campaigns to achieve optimal ROI.\n\n* A track record of effective collaboration within cross-functional teams, contributing to integrated marketing efforts that enhance brand voice and market position.\n\n* Creative problem-solving abilities and a solid background in setting up, running, and analyzing experiments to refine marketing strategies and improve outcomes.\n\n\n\nOur Values\n\nAt Postman, we create with the same curiosity that we see in our users. We value transparency & honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.\nWhat Else?\n\nThis is a remote role and the reasonably estimated salary for this role ranges from $160,000 to $210,000 plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience. In addition to our pay-on-performance philosophy, we offer a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Salaries will vary outside of the listed metropolitan areas & the U.S.\nEqual Opportunity\n\nPostman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman. \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to SaaS, API, Senior and Marketing jobs that are similar:\n\n $60,000 — $132,500/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n

\nAbout Foursquare \n\nFoursquare is the leading independent location technology and data cloud platform, dedicated to building meaningful bridges between digital spaces and physical places. Our proprietary technology unlocks the most accurate, trustworthy location data in the world, empowering businesses to answer key questions, uncover hidden insights, improve customer experiences, and achieve better business outcomes. A pioneer of the geo-location space, Foursquare’s location tech stack is being utilized by our mobile apps CityGuide and Swarm, as well as the world’s largest enterprises and most recognizable brands, like Amazon, Microsoft, Samsung, Spotify, Uber, Airbnb and others.\n\nFoursquare’s flexible building blocks include technology to maximize marketing impact and drive incremental real-world engagement (Attribution, Audience, Proximity, SDK); data to deeply understand points of interest and real-world behavior patterns (Places and Visits), and tools to conduct advanced analysis, data enrichment, unification and visualization (Studio).\n\nAbout the Position\n\nWe’re looking for an analytically minded leader who will help us scale marketing programs across all segments (from CMOs to Developers), channels (from digital inbound to account-based marketing), and go-to-market motions (from PLG to Sales lead).  This role will ensure flawless execution of marketing campaigns and make the business smarter with data based decisions.  \n\nBut the operational activities aren’t limited to campaigns; this person is an expert at website analytics with an eye on SEO, content and user journey flows to drive the best user experience. You have Saas and sales led growth experience and are committed to a test and learn philosophy that can take a good footprint and make it great.   \n \n\nIn this role, you’ll be responsible for:\n\nOperations and Analytics:\n\n\n* Own our marketing systems architecture and strategy.\n\n* Assist in the quarterly budgeting process. Track marketing budget to evaluate efficacy of spend. Recommend marketing mix and channel/program optimization.\n\n* Lead the vision for our marketing technology roadmap - audit and evaluate our marketing technology stack, including automation capabilities, lead processing, measurement and reporting.\n\n* Own marketing database strategy and data requests (e.g. segmentation, list creation).\n\n* Own and manage campaign operations; including email and newsletter sends, audience segmentation, landing page creation, webinar ops, program integrations, list uploads and lead flow management\n\n* Own the Email Marketing channel and manage the email send calendar to optimize the marketing touches\n\n* Work with marketing, revenue operations, performance marketing and sales leaders to actively monitor, analyze, measure and report the health of marketing contributions to pipeline, revenue and retention with a focus on ROI.\n\n* Lead and execute the vision for marketing analytics, defining the measurement framework, including key KPIs and funnel metrics that provide actionable insights to the management team. You will act on these results creating effective CRM campaigns, landing pages and website optimizations.\n\n* Develop, implement, and disseminate metrics/KPIs about performance and outcomes through dashboards and data visualization tool sets to monitor business health, including marketing database hygiene, performance integrity and accuracy, capturing insights and making recommendations.\n\n* Help solve key challenges, such as attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis, and forecasting for all marketing motions (self-serve, partnerships, and sales-led for both new logo acquisition as well as customer growth).\n\n* Own accurate forecasting models, and consistently report on delivery against targets, including establishing templatized scorecards against the full funnel for an aligned, holistic view on Marketing performance across segments, channels, geographies and products.\n\n\n\n\n \n\nWeb experiences:\n\n\n* Lead the strategy development for the corporate website with attention to driving conversions for both sales lead conversions and product lead conversion; optimizing for increased engagement and improved visitor experience\n\n\n\n* Optimize for SEO, inclusive of site architecture, technical foundation, keyword support and editorial content\n\n* Develop high-converting web journey and personalization for prospects, customers and and partners, including reviewing and assessing content for effectiveness\n\n\n\n* Plan and implement data-driven testing and Leverage digital metrics (site traffic, visitor paths, conversion rates) to optimize and personalize web experiences to increase site to lead conversions, pipeline, and decrease time to sale\n\n* Define and drive a process for ongoing site QA, content refresh and the removal of outdated content.\n\n* Develop new ideas to drive improved program ROI and campaign performance.\n\n\n\n\n \n\nWhat you’ll need:\n\n\n* 12+years experience in web management, user acquisition, and demand gen to analyze and produce marketing sourced leads and pipeline\n\n* B2B marketing leadership experience with specialization in marketing technology and operations at high-growth SaaS software companies.\n\n* Deep understanding of the sales and marketing technology landscape, with hands-on experience with marketing automation platforms, Salesforce, Marketo, Hubspot, analytical tools (e.g. Power BI, Tableau). Segment experience is a plus.\n\n\n\n\n\n* Experience working with tools such as Goldcast, ON24, Drift, Chilipiper, 6sense, Pathfactory, Splash, Unbounce, ZoomInfo, TechTarget\n\n* Expertise in web analytics (Google Analytics), A/B and multivariate testing tools, content management systems (Wordpress), technical and content SEO, web QA and domain/url management\n\n* Understanding of HTML/CSS/JavaScript, UX/UI design, digital design languages, digital ADA compliance, web optimization\n\n* Oversaw the launch of at least one B2B website \n\n* Experience managing direct reports or contractors\n\n* Willing to be hands on in daily operations when needed\n\n* Your own unique talents! If you don’t meet 100% of the qualifications outlined above, we encourage and welcome you to still apply!\n\n\n\n\nAt Foursquare, we are committed to providing competitive pay and benefits that are in line with industry and market standards.  Actual compensation packages are based on a wide array of factors unique to each candidate including but not limited to skill set, years & depth of experience, and specific office location.\n \n\nThe annual total cash compensation range is $168,000 - $200,000, however actual salaries can vary based on a candidate’s qualifications, skills and competencies, as well as location. \n \n\nSalary is just one component of Foursquare’s total compensation package, which includes restricted stock units, multiple health insurance options, and a wide range of benefits!\n \n\nThings to know…\n\nFoursquare is proud to foster an inclusive environment that is free from discrimination. We strongly believe in order to build the best products, we need a diversity of perspectives and backgrounds. This leads to a more delightful experience for our users and team members. We value listening to every voice and we encourage everyone to come be a part of building a company and products we love.\n\nFoursquare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by law.\nFoursquare Privacy Policy \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to Design, SaaS, Testing, Cloud, Mobile, Marketing and Sales jobs that are similar:\n\n $50,000 — $80,000/year\n
\n\n#Benefits\n 💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nNew York City, New York, United States