Niantic is hiring a Remote Senior Marketing Director UA & Ad Media
\nAt Niantic, weโre passionate about real-world, social, mobile games that inspire players to go on adventures on foot with others! We are seeking an experienced Senior Marketing Director of UA + Ad Media, who brings a deep expertise in building a world-class growth organization. You will take a meaningful leadership role to advise on Nianticโs user acquisition and brand / reach advertising strategies. As the Senior Marketing Director of UA + Ad Media, you will be responsible for collaboration between UA and brand / reach ad media, increasing the return on our entire marketing budget across our mobile games portfolio.\nResponsibilities\n\n\n* Lead the UA + Ad Media team to drive product awareness and interest, acquisition of new users, and overall product engagement, helping the company achieve it's key business objectives engagement and reach company/product targets.\n\n* Mentor and nurture the Paid Ad Media team with a culture of inclusion and collaboration, while building the best in-class practices across growth fields.\n\n* Advise on strategy and goals for all user acquisition campaigns and other paid advertising media (eg, brand / reach / ATL media) investments to increase performance\n\n* Identify the situations and moments where the use of brand / reach / ATL (above-the-line) advertising media should be used to help up-level a key product tentpole, feature launch, and/or in-game live op moment.\n\n* Build trustworthy partnerships with cross-functional leaders to optimize marketing technology stack and related operations, including marketing automation, attribution and analytics.\n\n* Collaborate with cross-functional team members and stakeholders, including regular and reliable attendance and participation in meetings.\n\n* Required in-office 2 days on Monday and Wednesday.\n\n\n\nQualifications\n\n\n* 14+ years of marketing experience with a focus on user acquisition data-driven marketing and brand / reach advertising media experience.\n\n* Experience leading performance marketing teams of 5+ individuals.\n\n* Experience managing an overall marketing budget of $50 million or more, with focus on advertising media and production/creative efforts.\n\n* Successfully built and shaped the planning and execution of complex, data-driven marketing programs including A/B experimentation, multi-touch attribution modeling and causality testing.\n\n* Deep analytics background with data-driven decision making within imperfect or incomplete information environments.\n\n* Solid understanding of and experience in managing ATL (above-the-line) ad media campaigns and the role they play in driving user awareness and interest, especially when used in conjunction with UA media campaigns.\n\n* Expert in mobile attribution methods and platforms (e.g: Adjust/Kochava/Appsflyer).\n\n* Deep knowledge of paid mobile ad media channels (e.g. Facebook Ad Manager, Google AdWords, TikTok, etc) for use in both new user acquisition and re-targeting lapsed user cohorts.\n\n* Strong knowledge of Apple privacy framework along with Google privacy sandbox.\n\n* Demonstrated strong cross-functional communication and analytical skills to improve revenue prediction models and key performance indicators.\n\n* Familiarity with ASO and industry standards to improve conversion rates.\n\n* Strong leadership presence and ability to lead directly and through influencing executive leadership to drive execution of a strategy in a fast moving global organization.\n\n* Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice.\n\n* Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including synchronous interactions with others.\n\n* Passion for technology and entertainment, especially for Nianticโs products.\n\n* Bachelorโs degree or equivalent experience in Computer Science, Engineering, Business Administration, Marketing, Data Science, Statistics, Mathematics or a related field.\n\n\n\nPlus if...\n\n\n* Mobile user acquisition experience is a requirement.\n\n* Brand marketing / media experience.\n\n* Masterโs degree or equivalent experience a plus (esp. in Business Administration).\n\n* Proficiency with data tools (e.g: Tableau/Looker).\n\n\n\n\nThe total compensation package for this position includes a new hire offer base salary range of $207,000 - $230,000 + bonus + equity + benefits.\n\nIndividual pay within this salary range is determined by work location and additional factors, including assessed job-related skills, experience, and relevant education or training. Your recruiter can answer any questions about new hire total compensation during the hiring process. An overview of benefit offerings for your location can be found on the careers page.\nJoin the Niantic team!\n\nNiantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokรฉmon GO, a cultural phenomenon and hit game played by tens of millions of people each month. Nianticโs Lightship platform, which powers Pokรฉmon GO, also supports the company's other games including Pikmin Bloom, Peridot and Monster Hunter Now. Developers use Nianticโs platform to build their own AR applications and experiences, either with the Lightship Platform or directly through the web with 8th Wall.\n\nWe believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.\n\nNiantic is a hybrid first company. We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.\n\nWe're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Palo Alto, Bellevue, Kansas, London, Tokyo, Hamburg, Hyderabad, and Zurich. #LI-HYBRID \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to Recruiter, Education, Mobile, Senior and Marketing jobs that are similar:\n\n
$60,000 — $110,000/year\n
\n\n#Benefits\n
๐ฐ 401(k)\n\n๐ Distributed team\n\nโฐ Async\n\n๐ค Vision insurance\n\n๐ฆท Dental insurance\n\n๐ Medical insurance\n\n๐ Unlimited vacation\n\n๐ Paid time off\n\n๐ 4 day workweek\n\n๐ฐ 401k matching\n\n๐ Company retreats\n\n๐ฌ Coworking budget\n\n๐ Learning budget\n\n๐ช Free gym membership\n\n๐ง Mental wellness budget\n\n๐ฅ Home office budget\n\n๐ฅง Pay in crypto\n\n๐ฅธ Pseudonymous\n\n๐ฐ Profit sharing\n\n๐ฐ Equity compensation\n\nโฌ๏ธ No whiteboard interview\n\n๐ No monitoring system\n\n๐ซ No politics at work\n\n๐ We hire old (and young)\n\n
๐ Please reference you found the job on Remote OK, this helps us get more companies to post here, thanks!
When applying for jobs, you should NEVER have to pay to apply. You should also NEVER have to pay to buy equipment which they then pay you back for later. Also never pay for trainings you have to do. Those are scams! NEVER PAY FOR ANYTHING! Posts that link to pages with "how to work online" are also scams. Don't use them or pay for them. Also always verify you're actually talking to the company in the job post and not an imposter. A good idea is to check the domain name for the site/email and see if it's the actual company's main domain name. Scams in remote work are rampant, be careful! Read more to avoid scams. When clicking on the button to apply above, you will leave Remote OK and go to the job application page for that company outside this site. Remote OK accepts no liability or responsibility as a consequence of any reliance upon information on there (external sites) or here.
LACNet is hiring a Remote Chief Commercial Officer
\nBackground\n\n\nOn December 6, 2022, the Bank approved the Digital Wallets for Inclusion and Sustainability; project, which builds upon the success achieved in LACChain. This project aims to develop enabling ecosystems in the countries of the LAC region to expand the use of digital wallets, improving the management of economic and environmental assets. Additionally, it will enable the first unique, interoperable protocol for global use of digital wallets, specifically focused on inclusion and sustainability.\n\n\nIn practical terms, the protocol provided by this project will allow each citizen to manage their tangible and intangible assets through a mobile application, including identity documents, property titles, environmental certificates, vaccination credentials, academic diplomas, credit history, professional certificates, and more. Furthermore, complementary projects are being developed such as Central Bank Digital Currencies (CBDCs) environments, and Bella II Project.\n\n\nTo achieve these goals, LACNet is actively recruiting a dynamic and exceptionally skilled Chief Commercial Officer (CCO). The chosen candidate will play a pivotal role in driving revenue growth, spearheading sales initiatives, cultivating strategic business development, directing marketing endeavors, overseeing brand management, and enhancing customer engagement. This key leadership position is integral to positioning LACNet as a prominent force in the global landscape of web3 and blockchain services and solutions.\n\n\n \n\n\nJob Responsibilities\n\n\nThe purpose of this hiring is to bring on board a highly qualified CCO to drive strategically commercialization efforts, implement innovative marketing strategies, cultivate enduring partnerships, and ensure the sustained financial health of LACNet.\n\n\nThis role requires to be a dynamic and results-oriented leader with a profound understanding of commercial and marketing strategies, coupled with knowledge of blockchain technology. The selected individual will be tasked with overseeing the commercialization and marketing endeavors of LACNet's blockchain infrastructure services and solutions, driving the execution of strategic partnerships to further augment the organization's impact and reach in the industry.\n\n\nThe CCO will play a key role in extending LACNet's position by identifying and leveraging revenue opportunities, fostering strategic alliances, and placing a strong emphasis on marketing, brand management, and customer engagement throughout Latin American and Caribbean region. The objective is to enhance LACNetโs position as a leader in blockchain infrastructure services and solutions, contributing to economic development and sustainable practices in the LAC region.\n\n\n \n\n\nMain Activities\n\n\nThe CCO will have the following responsibilities and carry out the following activities:\n\n\nCommercial Strategy:\n\n\n\n * Develop and execute comprehensive commercial strategies to maximise sales and profitability of LACNet, aligning with the organisational objectives.\n\n * Marketing Strategy: Develop and implement marketing strategies to promote the organisation's products or services. This includes branding, advertising, public relations, and market research.\n\n * Partnerships and Alliances: Cultivate and manage strategic relationships with stakeholders to create new business opportunities and revenue streams.\n\n * Market Analysis and Expansion: Conduct market research to identify new business opportunities, market trends, and potential challenges.\n\n * Utilize insights to refine and enhance LACNetโs commercial approach. As well as, work on expanding the organisation's market presence, both geographically and within existing markets by identify new market opportunities and develop strategies for market penetration.\n\n * Revenue Generation: Lead efforts to identify and capitalize on revenue streams, including fee-based services, licensing agreements, and partnerships, ensuring financial sustainability for LACNet.\n\n * Brand Management: Manage and enhance the organization's brand to create a positive brand image and ensure consistency in messaging across all marketing channels.\n\n * Communication and Messaging: craft the overall communication strategy for the organization, ensuring alignment with the brand identity and resonance with the target audience.\n\n * Sales and Business Development: oversee sales teams and involved in business development activities, such as, acquiring of new customers, expanding market share, and driving revenue from existing clients.\n\n * Customer Relationships, Acquisition and Retention: Develop and implement a robust strategy for building and managing relationships with key clients and partners, attracting new customers, and retaining existing ones. Leverage effective marketing campaigns to drive customer engagement and foster loyalty.\n\n * Communication and Advocacy: Represent LACNet in relevant forums, conferences, and industry events. Effectively communicate the value proposition of LACNet.\n\n\n\n\n\n \n\n\nCompetencies\n\n\nTechnical Competencies\n\n\n\n * Bachelorโs degree in Marketing, Business, Economics, Finance, or a related field.\n\n * Advanced degree or relevant certifications are a plus.\n\n * Proven expertise in occupying leading role within commercial or marketing positions.\n\n * Deep understanding of the Latin American and Caribbean business landscape.\n\n * Experience in successfully implementing and driving impactful commercial or marketing strategies.\n\n * Strong network in the blockchain, fintech, and sustainability ecosystems will be desirable.\n\n * Exceptional communication and negotiation skills.\n\n * Entrepreneurial mindset with a results-driven approach.\n\n\n\n\n\nLeadership Competencies\n\n\n\n * Strategic leadership with experience in developing and executing commercial or marketing strategies focused on achieving results and meeting objectives.\n\n * Experience in managing and leading teams, with the ability to motivate, train, and retain talent.\n\n * International experience, with previous experience in global organizations, international environments, and managing teams distributed across different geographic locations being desirable.\n\n * Desirable experience in introducing new technologies, processes, or solutions that have driven the success of previous organizations.\n\n\n\n\n\nOther Competencies:\n\n\n\n * Proficiency in both Spanish and English, both spoken and written, is required.\n\n * Postgraduate studies related areas to the position will be highly regarded.\n\n * Proven professional experience related to the position, with a minimum of 6 years.\n\n * Experience across various sectors, enabling a broader perspective and adaptability to different multi-sector environments.\n\n * Desirable knowledge of cutting-edge technologies, a track record of promoting technological innovation, and the ability to communicate effectively.\n\n * Desirable experience in digital transformation, adoption of new technologies, and promotion of innovation.\n\n * Experience or knowledge of Latin America and the Caribbean.\n\n * Strong interpersonal and effective communication skills.\n\n * Enthusiastic and motivated personality.\n\n * Ability to multitask effectively.\n\n * Creativity, passion, initiative, flexibility, enthusiasm, proactivity, and discretion.\n\n\n\n\n\n \n\n\nOpportunity summary:\n\n\n\n * \nContract Type: International Consulting\n\n * \nDuration: 12 months, scoped to renew if satisfactory performance.\n\n * \nWork Location: Remote, based on the consultant's place of residence.\n\n * \nWorking Hours and Time Zone: Washington D.C., USA (GMT-5), with a flexibility of +/- 2 hours.\n\n * \nTravel/Visits: Travel expenses deemed necessary for performing the duties will be reimbursed separately.\n\n\n\n\n\n \n\n\nCompensation & Package\n\n\n$96000 salary\n\n\nInterview Process\n\n\n1 Recruiter / HR Call\n\n\nIntroductory/Technical call with the team (30 minutes)\n\n\n2 Founder / CEO Interview\n\n\nFinal interview with the CEO (30 minutes) \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to Web3, Mobile, Marketing, Sales and Non Tech jobs that are similar:\n\n
$55,000 — $110,000/year\n
\n\n#Benefits\n
๐ฐ 401(k)\n\n๐ Distributed team\n\nโฐ Async\n\n๐ค Vision insurance\n\n๐ฆท Dental insurance\n\n๐ Medical insurance\n\n๐ Unlimited vacation\n\n๐ Paid time off\n\n๐ 4 day workweek\n\n๐ฐ 401k matching\n\n๐ Company retreats\n\n๐ฌ Coworking budget\n\n๐ Learning budget\n\n๐ช Free gym membership\n\n๐ง Mental wellness budget\n\n๐ฅ Home office budget\n\n๐ฅง Pay in crypto\n\n๐ฅธ Pseudonymous\n\n๐ฐ Profit sharing\n\n๐ฐ Equity compensation\n\nโฌ๏ธ No whiteboard interview\n\n๐ No monitoring system\n\n๐ซ No politics at work\n\n๐ We hire old (and young)\n\n
\n\n#Location\nWorldwide
๐ Please reference you found the job on Remote OK, this helps us get more companies to post here, thanks!
When applying for jobs, you should NEVER have to pay to apply. You should also NEVER have to pay to buy equipment which they then pay you back for later. Also never pay for trainings you have to do. Those are scams! NEVER PAY FOR ANYTHING! Posts that link to pages with "how to work online" are also scams. Don't use them or pay for them. Also always verify you're actually talking to the company in the job post and not an imposter. A good idea is to check the domain name for the site/email and see if it's the actual company's main domain name. Scams in remote work are rampant, be careful! Read more to avoid scams. When clicking on the button to apply above, you will leave Remote OK and go to the job application page for that company outside this site. Remote OK accepts no liability or responsibility as a consequence of any reliance upon information on there (external sites) or here.
LACNet is hiring a Remote Chief Commercial Officer
\nBackground\n\n\nOn December 6, 2022, the Bank approved the Digital Wallets for Inclusion and Sustainability; project, which builds upon the success achieved in LACChain. This project aims to develop enabling ecosystems in the countries of the LAC region to expand the use of digital wallets, improving the management of economic and environmental assets. Additionally, it will enable the first unique, interoperable protocol for global use of digital wallets, specifically focused on inclusion and sustainability.\n\n\nIn practical terms, the protocol provided by this project will allow each citizen to manage their tangible and intangible assets through a mobile application, including identity documents, property titles, environmental certificates, vaccination credentials, academic diplomas, credit history, professional certificates, and more. Furthermore, complementary projects are being developed such as Central Bank Digital Currencies (CBDCs) environments, and Bella II Project.\n\n\nTo achieve these goals, LACNet is actively recruiting a dynamic and exceptionally skilled Chief Commercial Officer (CCO). The chosen candidate will play a pivotal role in driving revenue growth, spearheading sales initiatives, cultivating strategic business development, directing marketing endeavors, overseeing brand management, and enhancing customer engagement. This key leadership position is integral to positioning LACNet as a prominent force in the global landscape of web3 and blockchain services and solutions.\n\n\n \n\n\nJob Responsibilities\n\n\nThe purpose of this hiring is to bring on board a highly qualified CCO to drive strategically commercialization efforts, implement innovative marketing strategies, cultivate enduring partnerships, and ensure the sustained financial health of LACNet.\n\n\nThis role requires to be a dynamic and results-oriented leader with a profound understanding of commercial and marketing strategies, coupled with knowledge of blockchain technology. The selected individual will be tasked with overseeing the commercialization and marketing endeavors of LACNet's blockchain infrastructure services and solutions, driving the execution of strategic partnerships to further augment the organization's impact and reach in the industry.\n\n\nThe CCO will play a key role in extending LACNet's position by identifying and leveraging revenue opportunities, fostering strategic alliances, and placing a strong emphasis on marketing, brand management, and customer engagement throughout Latin American and Caribbean region. The objective is to enhance LACNetโs position as a leader in blockchain infrastructure services and solutions, contributing to economic development and sustainable practices in the LAC region.\n\n\n \n\n\nMain Activities\n\n\nThe CCO will have the following responsibilities and carry out the following activities:\n\n\nCommercial Strategy:\n\n\n\n * Develop and execute comprehensive commercial strategies to maximise sales and profitability of LACNet, aligning with the organisational objectives.\n\n * Marketing Strategy: Develop and implement marketing strategies to promote the organisation's products or services. This includes branding, advertising, public relations, and market research.\n\n * Partnerships and Alliances: Cultivate and manage strategic relationships with stakeholders to create new business opportunities and revenue streams.\n\n * Market Analysis and Expansion: Conduct market research to identify new business opportunities, market trends, and potential challenges.\n\n * Utilize insights to refine and enhance LACNetโs commercial approach. As well as, work on expanding the organisation's market presence, both geographically and within existing markets by identify new market opportunities and develop strategies for market penetration.\n\n * Revenue Generation: Lead efforts to identify and capitalize on revenue streams, including fee-based services, licensing agreements, and partnerships, ensuring financial sustainability for LACNet.\n\n * Brand Management: Manage and enhance the organization's brand to create a positive brand image and ensure consistency in messaging across all marketing channels.\n\n * Communication and Messaging: craft the overall communication strategy for the organization, ensuring alignment with the brand identity and resonance with the target audience.\n\n * Sales and Business Development: oversee sales teams and involved in business development activities, such as, acquiring of new customers, expanding market share, and driving revenue from existing clients.\n\n * Customer Relationships, Acquisition and Retention: Develop and implement a robust strategy for building and managing relationships with key clients and partners, attracting new customers, and retaining existing ones. Leverage effective marketing campaigns to drive customer engagement and foster loyalty.\n\n * Communication and Advocacy: Represent LACNet in relevant forums, conferences, and industry events. Effectively communicate the value proposition of LACNet.\n\n\n\n\n\n \n\n\nCompetencies\n\n\nTechnical Competencies\n\n\n\n * Bachelorโs degree in Marketing, Business, Economics, Finance, or a related field.\n\n * Advanced degree or relevant certifications are a plus.\n\n * Proven expertise in occupying leading role within commercial or marketing positions.\n\n * Deep understanding of the Latin American and Caribbean business landscape.\n\n * Experience in successfully implementing and driving impactful commercial or marketing strategies.\n\n * Strong network in the blockchain, fintech, and sustainability ecosystems will be desirable.\n\n * Exceptional communication and negotiation skills.\n\n * Entrepreneurial mindset with a results-driven approach.\n\n\n\n\n\nLeadership Competencies\n\n\n\n * Strategic leadership with experience in developing and executing commercial or marketing strategies focused on achieving results and meeting objectives.\n\n * Experience in managing and leading teams, with the ability to motivate, train, and retain talent.\n\n * International experience, with previous experience in global organizations, international environments, and managing teams distributed across different geographic locations being desirable.\n\n * Desirable experience in introducing new technologies, processes, or solutions that have driven the success of previous organizations.\n\n\n\n\n\nOther Competencies:\n\n\n\n * Proficiency in both Spanish and English, both spoken and written, is required.\n\n * Postgraduate studies related areas to the position will be highly regarded.\n\n * Proven professional experience related to the position, with a minimum of 6 years.\n\n * Experience across various sectors, enabling a broader perspective and adaptability to different multi-sector environments.\n\n * Desirable knowledge of cutting-edge technologies, a track record of promoting technological innovation, and the ability to communicate effectively.\n\n * Desirable experience in digital transformation, adoption of new technologies, and promotion of innovation.\n\n * Experience or knowledge of Latin America and the Caribbean.\n\n * Strong interpersonal and effective communication skills.\n\n * Enthusiastic and motivated personality.\n\n * Ability to multitask effectively.\n\n * Creativity, passion, initiative, flexibility, enthusiasm, proactivity, and discretion.\n\n\n\n\n\n \n\n\nOpportunity summary:\n\n\n\n * \nContract Type: International Consulting\n\n * \nDuration: 12 months, scoped to renew if satisfactory performance.\n\n * \nWork Location: Remote, based on the consultant's place of residence.\n\n * \nWorking Hours and Time Zone: Washington D.C., USA (GMT-5), with a flexibility of +/- 2 hours.\n\n * \nTravel/Visits: Travel expenses deemed necessary for performing the duties will be reimbursed separately.\n\n\n\n\n\n \n\n\nCompensation & Package\n\n\n$96000 salary\n\n\nInterview Process\n\n\n1 Recruiter / HR Call\n\n\nIntroductory/Technical call with the team (30 minutes)\n\n\n2 Founder / CEO Interview\n\n\nFinal interview with the CEO (30 minutes) \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to Web3, Mobile, Marketing, Sales and Non Tech jobs that are similar:\n\n
$55,000 — $110,000/year\n
\n\n#Benefits\n
๐ฐ 401(k)\n\n๐ Distributed team\n\nโฐ Async\n\n๐ค Vision insurance\n\n๐ฆท Dental insurance\n\n๐ Medical insurance\n\n๐ Unlimited vacation\n\n๐ Paid time off\n\n๐ 4 day workweek\n\n๐ฐ 401k matching\n\n๐ Company retreats\n\n๐ฌ Coworking budget\n\n๐ Learning budget\n\n๐ช Free gym membership\n\n๐ง Mental wellness budget\n\n๐ฅ Home office budget\n\n๐ฅง Pay in crypto\n\n๐ฅธ Pseudonymous\n\n๐ฐ Profit sharing\n\n๐ฐ Equity compensation\n\nโฌ๏ธ No whiteboard interview\n\n๐ No monitoring system\n\n๐ซ No politics at work\n\n๐ We hire old (and young)\n\n
\n\n#Location\nWorldwide
๐ Please reference you found the job on Remote OK, this helps us get more companies to post here, thanks!
When applying for jobs, you should NEVER have to pay to apply. You should also NEVER have to pay to buy equipment which they then pay you back for later. Also never pay for trainings you have to do. Those are scams! NEVER PAY FOR ANYTHING! Posts that link to pages with "how to work online" are also scams. Don't use them or pay for them. Also always verify you're actually talking to the company in the job post and not an imposter. A good idea is to check the domain name for the site/email and see if it's the actual company's main domain name. Scams in remote work are rampant, be careful! Read more to avoid scams. When clicking on the button to apply above, you will leave Remote OK and go to the job application page for that company outside this site. Remote OK accepts no liability or responsibility as a consequence of any reliance upon information on there (external sites) or here.