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SEM Managerverified closed
This job post is closed and the position is probably filled. Please do not apply.
Babylist is looking for an experienced Search Engine Marketing (SEM) Manager who can help us to be the number one baby registry and shopping destination for new parents and parents-to-be in the US. You are curious, driven, results-oriented and have hands-on experience managing SEM campaigns for eCommerce companies.\n\nYou will report to the Director of Acquisition Marketing and be part of a lean but extremely effective and results-oriented acquisition team. You thrive on a fast-paced, action-biased team and are passionate about work that is customer-focused and truly helps those in this specific life stage.\n\nToday, one in two families choose Babylist as they prepare for their baby; join us to make an impact on millions of parents’ lives in this pivotal and exciting moment.\n\n# Responsibilities\n **Who You Are**\n* You're a hands-on search marketer who can do day-to-day account management for search and PLA campaigns\n* You're a ROI-driven performance marketer who can read LTV, CAC, and volume data insights to build a sustainable and scalable growth model\n* You’re extremely data-driven; you can read and analyze large sets of data and turn them into actionable insights\n* You’re a self-starter with ownership mindset, able to pivot quickly and deliver against daring targets & goals in a fast and rapidly-evolving environment\n* You have a customer-first mindset and a desire for creative problem solving\n* You’re proficient in Microsoft Excel\n* You’re detail-oriented and extremely diligent with campaign management\n\n**What You'll Do**\n* Own search channels with a focus on Paid Search and Shopping, making improvements to scale revenue volume while hitting ROAS goals\n* Manage tightly defined CAC and volume targets, with daily, weekly, and monthly reporting against KPIs\n* Identify ways to measurably improve and optimize paid search campaigns: analyze campaign performance, identify trends, and facilitate opportunities for improvement\n* Manage over $2,000,000+ annual search budget and optimize it to meet ROI goals and grow the business; closely monitor campaign performance daily and react to deviations from plan quickly and strategically\n* Develop search strategy for priority initiatives and lead implementation to drive step change improvements in performance\n* Develop and implement tests at a rapid pace to institute rigorous test and learn methodology to achieve desired results \n\n# Requirements\n**What You've Done**\n* Minimum of 3-5 years hands-on experience in SEM marketing \n* Must have previous hands-on PLA Shopping and Google Search marketing experience at scale, managing minimum $2MM+ search budget\n* Worked for a retail or eCommerce business with over $100M annual revenue\n* Have experience with Google Merchant Center managing Shopping Feed testing\n* Experience managing Google Display and Youtube Channels\n* You're extremely familiar with ROAS and ROI models to drive meaningful business growth\n* Worked in teams that balance a data-driven methodology with user-first intuition\n* Have a proven record of high performance/achievement and driving impact\n* Partnered with Product and Engineering teams in the past to identify and recommend solutions to technical hurdles \n\n#Salary and compensation\n$140,000/year\n\n\n#Location\nUnites States
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