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Digital Marketer Paid Acquisition Managerclosed
This job post is closed and the position is probably filled. Please do not apply.
We're looking for a Paid Acquisition Manager at Athletic Greens.\n\nWe haven’t hired one in a very long time - simply because we are picky.\n\nYou see, a number of the team at Athletic Greens have run huge performance marketing campaigns before across various ad channels.\n\nSo, we know that most people who call themselves marketers don't know the first thing about building and executing ad campaigns that generate results.\n\nBut now, as we continue to grow, we're looking for a skilled marketer to join our team to assist with our paid acquisition efforts going forward.\n\nThe Paid Acquisition Manager (PAM) is responsible for creating and executing paid campaigns that drive new customer acquisition.\n\nAs the PAM, the responsibility for delivering new customers within an allowable CPA rests firmly on your shoulders.\n\nThat's an extraordinary amount of responsibility.\n\nIf that excites you - keep reading. If it makes you nervous, then this job isn't a good fit.\n\nThe person who we hire will be hungry, aggressive, and flexible. Paid customer acquisition experience is a must.\n\nWe know that marketing success comes from experimentation so you'll have a ton of freedom to experiment and test different campaigns that you reasonably believe has potential to work for our business.\n\nIf you've never been responsible for acquiring new customers and been held accountable for it - this job isn't for you. Most marketers will not succeed or thrive in this environment. I hope you're the one. Odds are against it though.\n\nIf the opportunity to drive revenue and build successful marketing campaigns from scratch excites you - then we'd love to talk to you.\n\nAthletic Greens is all about inspiring fulfilling lives - starting with a focus on health. Each morning, tens of thousands of people start their day by taking one of our world class health supplements. We have been operating for over 7 years and couldn’t be more excited about what the future holds. We are a tight and dedicated team who love what we do and enjoy adding value to our customers. We also have very ambitious goals for the years ahead.\n\nIn the beginning, you'll be focused on working with our growth team to iterate and improve our existing paid campaigns. At some point, those responsibilities will likely shift to focus on building new campaigns from scratch and testing new paid channels.\n\nThe team here is growing and we are looking for people with the skills and desire to exceed our needs today and help us win in the future. What we need today looks vastly different than what we'll need in 6 months or a year. You'll have an opportunity to grow into a much bigger role as our business grows.\n\nAthletic Greens is a remote company - with our team working in the USA, Australia, South America and Europe. While we all work remotely, we collaborate every day and the leadership team meets quarterly in the USA. We have a collaborative style of work and we believe in truth and transparency, first and foremost. While this is a remote role we would like someone working on a US timezone. As a team we are deeply invested in our success and can’t wait to welcome the newest member.\n\nRequirements\n\nHere's what you must be able to do:\n\nBuy media. You must have experience buying media to scale marketing campaigns. And not brand campaigns - direct response ones. If you haven't spent more than $5,000/month on Facebook and other media that works, this is not a good fit. You must be comfortable creating ads and writing landing pages.\n\nWrite basic and effective short copy. We're not looking for William Shakespeare but you must be able to communicate and persuade in clear, effective language. We'll ask for samples of your work.\n\nMeasure, test and improve your campaigns. You must have experience running A/B tests and measuring the results. We'll expect you to run a lot of tests to improve the campaigns you create. If you've never done it before and don't know how to - this is not for you.\n\nBe comfortable with analytics. Google Analytics experience is a must. You'll be looking at those numbers every single day so you can work to improve the effectiveness of our campaigns. You'll be expected to create daily, weekly, and monthly reports on your work.\n\nBe creative and flexible. Our business is probably very different from past businesses you've worked for and your tried-and-true playbook may not work here. If it doesn't, you must be prepared to adapt and try new strategies to grow leads.\n\nUse compelling content to drive new sales. You won't be writing much content yourself, but you must be familiar with content marketing so you can work with our editor to drive inbound leads as well.\nCommit to a number of new acquired customers at a given CPA each month.Our growth team has quotas and so will you. You'll own the number.\n\nBe available to travel to Australia or USA for training with our Growth Manager for 2-3 weeks.\nFull time position but with flexible working hours each day. We value results, not the amount of time you sit at your desk.\n\nCompensation\n\nOur compensation package is negotiable based on your level of skill and experience.\n\nHow to Apply + Test\n\nPlease email [email protected] and submit your resume, short cover letter and the following two items:\n\nCreate a Facebook newsfeed ad that is designed to drive traffic to this job ad. Take a screenshot of it and include it with your application.\n\nTell us what KPI's you are measured on in your current role or previous role.
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