Routable is hiring a
Remote Director of Demand Generation
\nRoutable is a B2B payments platform built to make bill payments and mass payouts fast and seamless. Our mission is to be the simplest way to send and receive business-to-business payments. Unlike other payment platforms, Routableโs modern, easy-to-use API allows you to build a powerful payments infrastructure in minutes. \n\nWeโre a well-funded Series B startup, and weโre helping some of the largest marketplaces and gig economy companies, including Ticketmaster, Snackpass, and Garmentory. Hundreds of finance teams trust our decades of experience in building B2B payment solutions.\n\nOur environment encourages intellectual curiosity, problem solving, and opennessโone that provides the support and mentorship needed to succeed, learn, and grow. We'll make sure you have everything you need to do your best work and make an impact. Weโre a fully remote startup with our team working from a city they love across the United States and Canada. \nAbout the Role\n\nAs the Director of Demand Generation, you will plan and execute marketing programs to drive pipeline and revenue growth. You will work closely with product marketing and sales to run effective campaigns that increase awareness, generate demand for Routable, and build pipeline. You will be responsible for building the demand generation function from the ground up.\nResponsibilities\n\n\n* Develop and execute demand generation campaigns in alignment with overall GTM strategy, across email, content, SEO/SEM, organic/paid social, digital ads, trade shows, and events\n\n* Support ABM efforts with effective marketing tactics focused on multiple personas at target accounts\n\n* Generate awareness for Routable and activate our inbound channel \n\n* Collaborate with Product Marketing to convert product positioning and narratives into compelling messaging and brand-aligned campaigns\n\n* Lead the demand generation function and team, helping to shape and build the team over time \n\n* Work closely with the sales organization to ensure marketing supports their efforts effectively \n\n* Leverage the marketing technology stack to optimize marketing operations and performance throughout the funnel\n\n* Bring your creativity and data-driven approach to test interesting things and represent a strong brand\n\n* Establish a customer-centered approach to demand gen, developing compelling campaigns that resonate with our ICP \n\n* Create the demand gen strategy and optimize it, leveraging data to constantly iterate for improved results\n\n\n\nMinimum Qualifications\n\n\n* Proven experience in building and scaling demand generation for a B2B SaaS startup\n\n* Strong communication, leadership, and project management skills\n\n* A strategic thinker with a track record of driving results through data-driven decision-making\n\n* Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions\n\n* A bias towards action and iteration, and a mindset for experimentation\n\n\n\nPerks\n\n๐ฅ Great Health, Dental and Vision Insurance\n\n๐ฒ Competitive salary\n\n๐ Stock Options\n\n๐ฐ 401k \n\n๐ธ Work from Home Stipend\n\n๐ We're a remote team\n\n๐ Flexible vacation policy\n\n๐ผPaid Parental Leave (12 weeks)\n\n๐โโ๏ธ Voluntary Benefits - additional Life Insurance, Pet Insurance and FSA\n \nInclusive Employer\n\nRoutable welcomes employees from varied backgrounds and walks of life, and itโs reflected in our diverse community of Routers. Routable is proud to be an equal opportunity employer and is committed to administering personnel actions, including hiring, training, promoting and compensating its employees, without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law.\n\nOur OTE for the role is $190,000 - $200,000 (base salary + variable) - the exact offer will depend on the level of experience, role alignment, etc. We also offer equity and full benefits packages for FTEs. This only applies to employees residing in the US. \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to SaaS, Finance, API, Marketing, Sales and Non Tech jobs that are similar:\n\n
$47,500 — $85,000/year\n
\n\n#Benefits\n
๐ฐ 401(k)\n\n๐ Distributed team\n\nโฐ Async\n\n๐ค Vision insurance\n\n๐ฆท Dental insurance\n\n๐ Medical insurance\n\n๐ Unlimited vacation\n\n๐ Paid time off\n\n๐ 4 day workweek\n\n๐ฐ 401k matching\n\n๐ Company retreats\n\n๐ฌ Coworking budget\n\n๐ Learning budget\n\n๐ช Free gym membership\n\n๐ง Mental wellness budget\n\n๐ฅ Home office budget\n\n๐ฅง Pay in crypto\n\n๐ฅธ Pseudonymous\n\n๐ฐ Profit sharing\n\n๐ฐ Equity compensation\n\nโฌ๏ธ No whiteboard interview\n\n๐ No monitoring system\n\n๐ซ No politics at work\n\n๐
We hire old (and young)\n\n
\n\n#Location\nSeattle, Washington, United States