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GatherContent

United Kindgom verified

Product Marketing Manager


GatherContent


marketing

product marketing

saas

b2b

marketing

product marketing

saas

b2b

United Kindgom7mo

Apply

**What’s the opportunity?**{linebreak}{linebreak}We've been around 6 years and have built a strong reputation amongst the content strategy community. Through relentless customer development we’ve identified an enormous market opportunity for Content Operations (ContentOps).{linebreak}{linebreak}ContentOps addresses the gap that exists between content strategy and publishing platforms/traditional CMS'. Without dedicated ContentOps there is complete chaos resulting in poor content, costing organisations time, money and reputation.{linebreak}{linebreak}We help our customers unify their people, process and content. They're now able to quickly produce and publish effective content at scale; with less headaches, less errors and better results.{linebreak}{linebreak}Our view is that effective content is going to be prioritised in every business and organisation and well executed ContentOps will be a requirement for this to happen. We’re already seeing this in our roster of customers; from Higher Education to Healthcare, Harvard to the NHS.{linebreak}{linebreak}{linebreak}**What’s the role?**{linebreak}{linebreak}You’ll be primarily responsible for helping our existing and prospective customers understand, and get excited, by the value our Content Operations Platform offers. You’ll figure out how to open their eyes to new and better ways of working.{linebreak}{linebreak}Day-to-day you’ll take ownership over product and feature launches, developing and executing GTM strategies for various verticals and product use-cases. You’ll work closely with our customers to develop a deep understanding of their challenges and discover new ways to tell their stories. You’ll support the sales team to ensure they have everything they need to bring new customers on board and expand existing accounts.{linebreak}{linebreak}You’ll also help champion the development and popularisation of a new category. You’ll have ownership over your numbers and how you hit them. You’ll obsess over how to position us in the minds of our customers and finally, you’ll continuously improve yourself and support your colleagues.{linebreak}{linebreak}**What we can offer you:**{linebreak}* Remote working - we offer the opportunity to work remotely. Whether you want to join a co-working space, work from home or travel: the choice and flexibility are yours.{linebreak}* Family friendly - the company is very family oriented and understands the necessary flexibility.{linebreak}* Work/life balance - we work a 35 hour week and encourage downtime. It’s about doing a few things well and not burning ourselves out.{linebreak}* The chance to make an impact on our business - As a small team there is a big opportunity for everyone to contribute, collaborate and make their mark.{linebreak}* Fun team - Even though we work remotely, the entire team get together in London every 4 months to eat good food and have fun.{linebreak}* Stock options and pensions{linebreak}{linebreak}**What we need in return:**{linebreak}* Your undivided passion, energy, focus and enthusiasm.{linebreak}* A self-starter attitude with experience managing and prioritising your own workload.{linebreak}* An ability to get things done efficiently (whilst maintaining quality): working at a consistent pace.{linebreak}* A team-player who works as well with others as individually.{linebreak}* Strong opinions, loosely held - no fear when it comes to inputting ideas and participating in discussions with the team. You must be happy to take critique, self-improve and move forward.{linebreak}* An iterative approach - We focus on learning and improving our processes as we go.{linebreak}* Customer focus - You should always be thinking, “What can I be doing to deliver value to our customers?”{linebreak}* Leave your ego at the door. We’ve got a very collaborative, blame-free culture with a shared focus on what’s best for the company.{linebreak}{linebreak} {linebreak}{linebreak}# Requirements{linebreak}**How to apply**{linebreak}We’d love to see some examples of your work, your blog (if you have one) and a cover letter with answers to the following questions:{linebreak}{linebreak}* Why do you want to work at GatherContent?{linebreak}* Can you share a piece of work that you’re proud of, or that you think represents an important part of your philosophy?{linebreak}* Can you tell us about a hard problem you’ve had to solve, and how you went about solving it?{linebreak}* Can you give us a brief description of your background?{linebreak}{linebreak}Also, please include the word ‘blueberry’ in your cover letter to show that you’ve read the job role (helps us weed out time wasters!). We look forward to seeing your application.{linebreak}{linebreak}{linebreak}{linebreak}**What happens next?**{linebreak}{linebreak}We review all of the applications, screen for experience, attention to detail and general suitability.{linebreak}{linebreak}Applicants who are successful will go through a remote/online values interview with two of our team members. If successful, the next step is a remote/online skills interview. Applicants who make it through these stages meet with our Marketing Director in person (in London or Brighton). Travel and expenses will be covered. Finally, you will be given a paid homework assignment to complete.{linebreak}{linebreak}We will then be in touch to let you know if you are successful.{linebreak}{linebreak}{linebreak}{linebreak}**About us**{linebreak}{linebreak}GatherContent is a Content Operations Platform that helps teams produce effective content at scale.{linebreak}{linebreak}Customers use our platform to manage the people and process, for producing content that meets user and business needs.{linebreak}{linebreak}We work with leading digital agencies, higher education institutions, governments, non-profits, membership organisations and many enterprise customers. Some of our customers include Digitas LBI, Harvard University, The Australian Government and Intel.{linebreak}{linebreak}We launched in 2012 and now help thousands of customers, all over the world. Our team is fully remote, working from all over the UK. {linebreak}{linebreak}#Location{linebreak}- United Kindgom

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# How do you apply? **Your skills/experience should demonstrate an ability to:**{linebreak}{linebreak}* Plan, execute and manage product marketing campaigns across multiple channels{linebreak}* Plan and execute nurture programs for potential and existing customers{linebreak}* Learn, test and develop new marketing channels quickly{linebreak}* Pull insights, produce reports and make decisions based on marketing analytics data{linebreak}* Ensure measurement tools are configured correctly, and tested regularly to be confident in accuracy of reporting{linebreak}* Help develop strategic direction for marketing, based on learnings and business needs{linebreak}* Test and develop messaging and positioning{linebreak}* Produce marketing content such as ad copy, newsletters, case studies, sales collateral, guides, ebooks and press releases{linebreak}* Deliver webinar, and product marketing presentations online, and in person{linebreak}* Work with partners on co-marketing/campaign execution{linebreak}* Manage and forecast marketing budget requirements where required{linebreak}* Manage external resources/freelancers/consultants{linebreak}{linebreak}**Bonus points for:**{linebreak}* Salesforce experience (using + integrating with){linebreak}* Experience with or working knowledge of GatherContent{linebreak}* Ability to learn and master new skills quickly{linebreak}* Knowledge of JTBD methodology{linebreak}* Experience working remotely{linebreak}* Experience with software like Intercom, Google Analytics, Kissmetrics, Drip.com, Zapier, GoToWebinar and/or similar services{linebreak}{linebreak}{linebreak}**Finer details:**{linebreak}* Start date as soon as possible{linebreak}* Pay is dependant on experience{linebreak}* Full-time role{linebreak}* Requirement to be based anywhere in UK.{linebreak}* Reports to Marketing Director{linebreak}* Closing Date: 30th September 2018{linebreak}{linebreak}{linebreak}Please be aware that although the position is remote, we will need you to travel to London and/or Brighton during the interview process, and travel for an in-person team day every four months.{linebreak}{linebreak}If you think you sound like a good fit, please read the application steps below carefully;
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