## The Project Summary\n\nLooking for an experienced PR/link builder to help us build authority signals and trust for a leading Danish car website.\n* Project role: Danish PR/Link building/Content Marketing Specialist\n* Location: Wherever, opportunity to come and work in one of our hubs (Syd, Singapore, London)\n* Mandatory skills: Native Danish speaker, PR and/or link building experience in DK.\n* Reports to Senior SEO specialist\n* Client: Top B2C car website in DK\n* Key objectives: Execute content marketing, PR projects, link building projects. From idea generation to publishing to promotion. Main focus: pitch and build rel. with publishers\n* Experience required: PR/journalism background, content marketing experience, ideally Automotive/transport. Tourism/Travel a plus\n* KPIs: mentions, links, social signals as primary. Visits and leads as secondary.\n* Favourite approach: data-driven PRable stories. The client is part of the story, not the full story.\n* Remuneration: On-par with industry standards, commensurate with experience.\n* Contract structure: ongoing, expected need for 15-20hrs per week. Workload TBC mid-April. Opportunity to expand workload as more work available in English in Europe and beyond.\n* Engagement type: freelance/contractor/vendor. (95% of the team has the same setup, some folks have been with us for 4+ years).\n\n\n## The Company\nWe are a Digital Marketing Agency specialised in data & optimisation. Our motto: Traffic is nice. Revenue is better.\n\nWe improve our clients' marketing performance by:\n1. We get an idea of what’s happening via Analytics and Data Science, ([Find more about Analytics](https://www.inmarketingwetrust.com.sg/analytics/) [and data science](https://www.inmarketingwetrust.com.sg/data-science/))\n2. We improve their sales using CRO techniques ([Find more about CRO](https://www.inmarketingwetrust.com.sg/conversion-rate-optimisation//))\n3. We get more people on the site using Paid Search (aka AdWords), SEO, content marketing, and PR ([Find more about Search](https://www.inmarketingwetrust.com.sg/seo/))\n\nWe are picky about the clients we bring on-board.\nWe won’t engage with a firm unless we believe we can make a difference to their business and help them Get Stuff Done.\n\nThis stops us from taking on board demoralising projects and having us hating our jobs and our clients.\nWe have sacked clients a few times not because we were not making money but because we were not making a difference and they were taking too much headspace for nothing.\n\nThe current agency model is broken, and we believe we can build a better alternative. But we need great people to help make this happen and that where you come in.\n\nOur Core Values\n\n**Drive & GSD**\n* Questions that reflect this value: Am I looking at Outcome or I am just satisfied with Output or even worse Input?\n* Statement that reflects this value: Done is Better than Perfect. \n**Curious & Creative**\n* Questions that reflect this value: Does it have to be this way?\n* Statement that reflects this value: OK, let me see if there is a better solution to solve this problem \n**Dependability & Independence**\n* Questions that reflect this value: Can I count on you?\n* Statement that reflects this value: Yep, I got this! Not sure exactly how but I'll figure it out \n**Humility & Honesty**\n* Questions that reflect this value: Is this the right thing to do? I am new to this, can you teach me?\n* Statement that reflects this value: Oh man... the more I learn about [topic], the less I feel like I know what I am talking about \n\n\nCareer progression is based on your ability to deliver and drive ideas and difference for both client and the company, not your ability to play politics or by the cut of your suit.\n_(in fact, we have a no pinstripe suit policy, we are not Accenture)_\n\n## The Practical Bits\n\nWe work with a lot of freelancers/digital nomads so we put together our policies to fit their needs.\n\n* We agree on a price (per day, per hour, per article, per project) early on and try to stick to it. \n** We prefer price per article or per project as it is output/outcome driven rather than input driven. \n** For per project/article price, we review within the first 1-2 months to make sure estimates on both sides are correct.\n* We pay on a weekly basis. We ask invoice to be raised in advanced so the account manager can validate and approve it with finance. We transfer to whatever currency or PayPal account you need\n* For ongoing work or long-term projects, we ask folks to track their time and workload using Teamwork (our project management tool similar to asana, trello, Basecamp).\n* We always have an account/project manager for each project. They are there to make sure everything works smoothly, clear obstacles, obtain extra resources when needed and keep the client happy and informed.\n* Our onboarding process is quite robust and we make sure you know how we work and what’s happening from the day 1\n* We provide regular feedback (weekly or monthly) and measure progression against areas of improvement\n\n\n## How we work with clients\n\nWe like clarity and quantifiable objectives, even with PR and outreach.\n\nWe usually agree with the client on a number of mentions or links per quarter\nWe break that down per month and allow a degree of flexibility on a monthly basis.\nFor PR/Link projects, we like to start small, safe projects likely to yield a modest number of mentions but more like to hit our targets. \nWe thrive to have initial projects done with as little oversight/work from the client.\nThese elements help us win our client trust that we can do the work. From there we expand into more interesting ambitious projects.\n\n\n## The Task Description\n\n**Summary**\n\nCreate and deliver PR/Content/Outreach campaigns and content driving mentions and visibility for our client.\n\nFreedom to suggest and implement content marketing projects\n\nThis role is a hands-on work so you will be requested to\n1) Research ideas with PR/outreach potential\n2) Pitch opportunities and project to team and client\n\nTo help you with these tasks, you will be given access to client contact, client data (provided not sensitive), content production, dev resources, and media budget to help boost the visibility of any content piece and placement created.\n\nKPIs are being discussed with the client and we look forward to obtaining your input. Our usual KPIs have centred around:\n* quality of mentions and articles disseminated\n* number of mentions and articles disseminated\n* Social media activity per campaigns\n* opportunities presented and selected\n* cost and impact of campaigns/projects\n\nContact, experience and previous examples doing PR/outreach within the car/automotive industry are highly regarded.\n\n## About the client\n——————-\nThe site is a large consumer-oriented car website in DK\nTheir focus is to boost the classifieds section of their site\nThey are looking to boost their SEO authority.\n\n==> Our plan is to do a mix of PR, content marketing and useful/relevant link building.\n==> There is a bit of clean up and strategy work to go before we go live.\n\n \n\n## The Ideal Candidate\n———————–\n\n### Skills and Experience\n\n* +3 years experience in a Content/PR/link building role (agency experience will be an advantage)\n* Content/PR or Journalistic background\n* High attention to detail\n* Native Danish speaker\n* Good English (writing and speaking) to help to communicate with the rest of the team\n* Great organisational and time-management skills\n* Must be able to work unsupervised, be dependable and own the job\n* Proven success in managing the complete editorial process (writing, editing, proofreading, fact-checking & production)\n* Ability to work in a geek-friendly environment\n\n\n### Key Attributes\n\n**Be a problem solver**\n* Business acumen \n* Ability to balance best in class recommendations with client priorities and limitations. \n* Develop and execute integrated strategies in complex, challenging environments.\n**Be a people person**\n* Solid verbal and written communication skills\n* Excellent relationship building skills\n* Experience and interest in supporting new business initiatives\n**Be an organised person**\n* Strong project management experience\n* Ruthless focus on meeting time vs. budget objectives\n**Be a curious person**\n* A relentless curiosity and an inquisitive mind\n* Familiarity with emerging technology\n* Knowledge of trends and innovations in digital media\n**Attributes and behaviours we love to see**\n* Ownership of your work\n* Inquisitive\n* Analytical\n* Solution oriented\n* Results orientated\n* Collegiate and supportive\n* A sense of humour\n\nIf this sounds just like you, then follow the application process. We look forward to hearing from you.\n\n## The Application Process\n———————–\n1. Fill up the form. Most submissions are reviewed within 3-5 working days\n2. Do some short tests (typically 1-3hrs max), live case scenarios giving you an opportunity to see what we do and how we do it\n3. Review of tests + Interview with Client Service Director and/or Managing Director\n4. Interview with the team - see whom you will be working with and ask questions you didn’t dare to ask before\n5. Offer and Contract drafted, review signed, Happy dance ensue\n\nNow, here is step 1, time to tell us a bit about yourself. \n\nPlease mention the words **LAKE REBUILD HABIT** when applying to show you read the job post completely (#RMTguMjE5LjIzNi42Mg==). This is a feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.\n\n \n\n#Salary and compensation\n No salary data published by company so we estimated salary based on similar jobs related to SEO, Content Writing, Marketing, Executive, English, Senior and Sales jobs that are similar:\n\n $60,000 — $100,000/year\n