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Performance Marketing Specialistverified
Performance Marketing Specialist
IVPN is a rapidly growing privacy service on a mission to enable people to build relationships with people they trust, and protect themselves from those they don't. We've been around since 2010 but the market has recently exploded with a massive increase in user awareness for online privacy. \n\nWe are a small but fast growing team and would like to add to our dedicated growth function. You will own paid user acquisition and be responsible for prioritising channels and creating an acquisition strategy.\n\nYou will work hands on with our engineering and design teams to implement your acquisition experiments and as we grow you'll lead hiring the necessary resources to execute faster with less friction. \n\nYou will report directly to the VP of Growth and will work closely with the wider growth team.\n\n### Key responsibilities\n\n* Work as a key player on our growth team, executing acquisition tests at a high tempo\n* Plan, design, and build paid search, social, display and video ad campaigns across multiple platforms\n* Seamlessly track and report on campaign results, providing data analysis, insight and extracting learnings\n* Continually iterate and explore to execute new tests and strategies on an expanding set of platforms\n\n### Qualifications \n\n* 3+ years in digital marketing, analytics and paid media\n* A track record of delivering paid channel growth in a global market\n* A autonomous work ethic that allows you to effectively collaborate and thrive within fast-paced remote-working startup\n* Exceptional collaborator, comfortable liaising regularly with other teams with different backgrounds, skillsets and expectations\n* An excitement around exploring new ideas, approaches, avenues, channels and platforms\n* A fail faster approach, able to identify and discount low impact activity to discover where the value is\n* A desire to work in a high-tempo, experiment-focused, growth team\n* A data driven mindset, backed up by strong commercial intuition\n* A questioning, interrogative nature, able to see the 'why' behind the 'what'\n* Familiarity working on multiple projects simultaneously\n* Passion about quality targeting and creating inspiring ads
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