Remote Growth & Demand Generation Specialist at Remote Year Open Startup
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The Role\n\n\n\nReporting to the Director of Digital Marketing, this position will drive and be accountable for executing on-site marketing funnel optimization, execution of growth tactics and measurement of marketing analytics efforts across the customer life cycle. The Growth & Demand Generation Analyst will drive the technical and analytical aspects related to implementation, optimization, and measurement of SEO and Conversion Rate Optimization (CRO) strategies aligned with the company’s business objectives, ensuring that our site is optimized from a search ranking perspective at all times to drive engagement, conversion, and revenue for both our B2C and B2B customers. She/he will contribute to the editorial process by understanding customer insights and analytics data to improve the impact and value of digital content across web & mobile platforms. She/he will provide support for all aspects of on-site conversion optimization from analyzing, planning, strategizing and executing on implementation and reporting and metrics.\n\n\n\nResponsibilities\n\nPerforming β€œalways on” A/B, multivariate, website & mobile usability, and web CRO testing with a specific focus on mobile.\n\n\n\nTracking, reporting, and executing on desktop & mobile analytics and customer insights to improve user conversions.\n\n\n\nResearching CRO best practices and benchmarking against competitor sites.\n\n\n\nConsistently monitor SEO for hygiene & best practices (including title tags, canonical tags, H1’s, ALT tags, meta descriptions, redirects (301, 302), robots.txt, sitemaps, backlinks, etc.).\n\n\n\nMonitor, track & analyze current and potential keyword and integration.\n\n\n\nSuggesting improvements to responsive architecture, UX and proactively correcting technical SEO issues.\n\n\n\nPartnering with content team to attract qualified leads based on inbound marketing practices.\n\n\n\nWorking cross-functionally with relevant teams to ensure SEO & CRO best practices are followed.\n\n\n\nStaying abreast of the latest CRO & SEO changes and industry trends.\n\n\n\nCoordinate efforts with Digital Marketing colleagues who work on PPC, Facebook Advertising, Social Media, and other paid online campaigns.\n\n\n\nProvide support for the broader Marketing team on projects as needed, with an eye for organic search opportunities.\n\n\n\nQualifications\n\nMust have 1 - 3 years of experience with CRO and SEO Onpage and Offpage optimization best practices.\n\n\n\nKnowledge on mobile ranking factors and the latest trends and best practices in Mobile SEO and mobile landing page optimization.\n\n\n\nSolid understanding of CRO, performance marketing, conversion, and online customer acquisition through A/B and multivariate experiments.\n\n\n\nExperience with website optimization & management tools:\n\n\n\nGoogle Analytics, Google Search Console & Google Tag Manager, MozPro & Local, Google Optimize, GTMetrix & Screaming Frog.\n\n\n\nStrong technical skill-set in working with various CMS systems (experience with Webflow a plus).\n\n\n\nOptional: Experience with Mixpanel & Salesforce Marketing Cloud (or other Inbound marketing platforms).\n\n\n\nWorking knowledge of HTML, CSS & JavaScript.\n\n\n\nProficient use of G-Suite based tools used to create, modify or distribute information.\n\n\n\nStrong problem-solving skills, with the ability to troubleshoot and proactively seek and recommend solutions.\n\n\n\nCapacity to work independently and manage multiple projects simultaneously in a fast-paced, deadline-driven environment as part of a collaborative team.\n\n\n\nAbility to work cross-functionally and understanding of a variety of cultures.\n\n\n\nExperience working in a startup.\n\n\n\nBachelor’s Degree.\n\n\n\nQualities\n\n\n\nStrong problem-solving skills, with the ability to troubleshoot and proactively seek and recommend solutions.\n\n\n\nCapacity to work independently and manage multiple projects simultaneously in a fast-paced, deadline-driven environment as part of a collaborative team.\n\n\n\nAbility to work cross-functionally and understanding of a variety of cultures.\n\n\n\nSeniority Level\n\nMid-Senior level\n\n\n\nIndustry\n\nLeisure, Travel & Tourism\n\nEmployment Type\n\nFull-time\n\n\n\nJob Functions\n\nMarketing\n\n


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