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Search Engine Marketing Analyst - Ottawa, ON\nDo you love search marketing? Are you excited by the constant changes in the search industry? Are you ready to take the reins of a robust SEM campaign and to accept the challenge of making it even more effective? Favy is seeking a dynamite search marketer to assist its growing marketing team. This position will report to the Consumer Marketing Director and will be responsible for taking an already-successful search marketing campaign to the next level. The ideal candidate will be a highly analytical, seasoned search marketing professional who possesses a passion for new technology and an ROI-focus.\nJob Description\n*Bachelor's degree in Marketing, Economics or related field\n*Previous SEM experience driving profitable campaigns with a local focus\n*Experience using Google AdWords, Bing AdCenter for large campaigns (>100,000 keywords)\n*Strong understanding of Google Analytics\n*Impressive understanding of pay per click advertising\n*Strong analytical skills, including advanced Excel skills\n*Strong verbal and written communication skills\n*Strong geographic knowledge a plus\n*Understanding of Google Places a plus\nJob Requirements\n*Take existing SEM campaigns and recommend and implement strategies that improve their effectiveness\n*Perform keyword research and monitor competitor strategies\n*Research tools that will help automate paid search activity and create testing scenarios for new search-related products\n*Work with Marketing Analyst to understand overall profitability of campaigns and opportunities for improvement Work with copywriter to write winning ad copy that entices clicks\n*Make landing page suggestions that improve conversion rates of paid search campaigns\n*Coordinate with sales and rest of marketing team to make sure we are bidding in appropriate geographies with appropriate messages\n*Keep up-to-date on changes in the search industry and how they impact our strategies\nSend your resume to [email protected] \n\n#Salary\n60000 - 75000\n \n\n#Equity\n5.0 - 7.0\n \n\n#Location\n- San Francisco
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