Self Financial is hiring a Remote Lifecycle Marketing Manager
\nRole Summary:\n\nWe are looking for an experienced Lifecycle Marketing Manager to join our marketing team to drive positive outcomes for our builders. As part of the Lifecycle Marketing Team, and reporting to the Sr. Manager, Lifecycle Marketing, you will develop and drive retention marketing strategies while owning core KPIs to increase active users, payment rates, and reduce churn. Partnering with analytics, product, and others in marketing, you will gain a deep understanding of our users, and identify and build messaging strategies to address user pain points while keeping them engaged with our product offerings.\n\nWhat you'll do:\n\n\n* Utilize Braze to develop and evolve multi-channel marketing programs across Email, Push, SMS, in-app and web notifications to drive KPI improvement for our core product lines.\n\n* Own and influence core KPIs like product attach rate, user activation rate, payment rate, churn, and more.\n\n* Build customer journey maps and scope marketing programs that align to key customer moments and behaviors.\n\n* Build/code responsive email templates (an email templating program is used, but basic HTML knowledge is required).\n\n* Identify actionable opportunities and best practices to improve campaign performance through A/B testing and analysis while collaborating with internal teams to inform campaign strategy.\n\n* Identify fluctuations in performance across campaigns and assess and execute tactics to rightsize issues in KPIs.\n\n* Collaborate closely with Product, Analytics, and Creative teams to develop informed messaging strategy and customer experiences.\n\n* Focus on data/CRM management, query our customer database, and work with our data & marketing ops teams to enable clean, effective segmentation and communication.\n\n* Report and communicate campaign effectiveness to key stakeholders.\n\n\n\n\nWhat you bring:\n\n\n* 5+ years experience in lifecycle marketing, primarily email and push marketing\n\n* Experience building complex email and push programs in marketing automation platforms (Braze is a plus, but includes Responsys, Exact Target, Urban Airship, etc.)\n\n* Experience in A/B testing to drive KPI improvement\n\n* Experience in consumer journey mapping, and building complex user segments and trigger logic\n\n* Basic HTML knowledge to ensure emails render as expected\n\n* Be data obsessed, not being afraid to build your own Tableau and Excel reporting as well as leverage an analytics team for answering more complex questions.\n\n\n\n\n\n \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to Testing, Finance, HTML, Marketing and Non Tech jobs that are similar:\n\n
$50,000 — $80,000/year\n
\n\n#Benefits\n
๐ฐ 401(k)\n\n๐ Distributed team\n\nโฐ Async\n\n๐ค Vision insurance\n\n๐ฆท Dental insurance\n\n๐ Medical insurance\n\n๐ Unlimited vacation\n\n๐ Paid time off\n\n๐ 4 day workweek\n\n๐ฐ 401k matching\n\n๐ Company retreats\n\n๐ฌ Coworking budget\n\n๐ Learning budget\n\n๐ช Free gym membership\n\n๐ง Mental wellness budget\n\n๐ฅ Home office budget\n\n๐ฅง Pay in crypto\n\n๐ฅธ Pseudonymous\n\n๐ฐ Profit sharing\n\n๐ฐ Equity compensation\n\nโฌ๏ธ No whiteboard interview\n\n๐ No monitoring system\n\n๐ซ No politics at work\n\n๐ We hire old (and young)\n\n
\n\n#Location\nAustin, Texas, United States
๐ Please reference you found the job on Remote OK, this helps us get more companies to post here, thanks!
When applying for jobs, you should NEVER have to pay to apply. You should also NEVER have to pay to buy equipment which they then pay you back for later. Also never pay for trainings you have to do. Those are scams! NEVER PAY FOR ANYTHING! Posts that link to pages with "how to work online" are also scams. Don't use them or pay for them. Also always verify you're actually talking to the company in the job post and not an imposter. A good idea is to check the domain name for the site/email and see if it's the actual company's main domain name. Scams in remote work are rampant, be careful! Read more to avoid scams. When clicking on the button to apply above, you will leave Remote OK and go to the job application page for that company outside this site. Remote OK accepts no liability or responsibility as a consequence of any reliance upon information on there (external sites) or here.
This job post is closed and the position is probably filled. Please do not apply. Work for Securitize and want to re-open this job? Use the edit link in the email when you posted the job!
๐ค Closed by robot after apply link errored w/ code 403 9 months ago
\nSecuritize is a global fintech, Top 50 blockchain company, with a mission to provide investors with access to invest in and trade alternative assets, and for companies to raise capital and offer shareholder's liquidity. Securitize has pioneered a fully digital, regulatory compliant, end-to-end platform for issuing, managing and trading digital asset securities (also known as security tokens), with over 200 businesses and nearly 400,000 investors already connected, and nearly $500 million in current-value digital asset securities issued on the Securitize platform.\n\nย \n\nWe are a well-funded global team made up of top blockchain and financial industry talent based around the world, based in Tel Aviv, Buenos Aires, Tokyo, New York, and San Francisco. Weโre backed by leading financial institutions and blockchain investors, including Morgan Stanley, Blockchain Capital, MUFG, Sumitomo Mitsui Trust Bank, Sony Finance, Banco Santander, and Coinbase.\n\n\n\n\nAs the VP of CRM, you will play a crucial role in managing customer relationships and optimizing conversion rates for Securitize. The ideal candidate should have 8+ years of experience driving customer engagement, loyalty, and lifetime value through effective CRM strategies and initiatives. In addition, you will work hand-in-hand with the Chief Marketing Officer to develop and optimize CRM efforts. If you are a strategic thinker with a strong background in CRM, data-driven marketing, data analysis, and thrive in a dynamic and results-driven environment, we encourage you to apply for this exciting leadership opportunity.\n\n\n\n\nResponsibilities:\n\n\n* Develop and execute a comprehensive CRM strategy to effectively manage customer relationships and drive conversions.\n\n* Work closely with the Content team to develop engaging and relevant content that resonates with leads and supports conversion efforts.\n\n* Implement email and notification campaigns to nurture leads and guide them towards conversion.\n\n* Create and manage a content roadmap that aligns with the customer journey and supports the overall CRM strategy.\n\n* Drive A/B testing initiatives in collaboration with the CMO to optimize messaging, content, and campaigns for maximum effectiveness.\n\n* Lead the CRM team, providing guidance and direction to ensure the successful execution of CRM initiatives.\n\n* Collaborate with cross-functional teams, including marketing, sales, and product, to align CRM efforts with overall business goals and objectives.\n\n* Oversee the creation of HTML emails, serving as a backstop for quality assurance and providing setup support as needed.\n\n* Analyze CRM data and metrics to measure campaign performance, identify trends, and make data-driven decisions to optimize strategies.\n\n\n\n\nRequirements:\n\n\n* Bachelor's degree in marketing, business, or a related field (advanced degree preferred).\n\n* Proven experience in customer relationship management, preferably within the fintech industry.\n\n* Strong understanding of segmentation strategies and data-driven marketing approaches.\n\n* Experience collaborating with content teams to produce compelling and conversion-focused content.\n\n* Proficiency in developing and executing email and notification campaigns.\n\n* Knowledge of A/B testing methodologies and experience partnering leaders for testing initiatives.\n\n* Strong leadership skills with the ability to guide and motivate teams towards achieving CRM goals.\n\n* Familiarity with HTML emails and the ability to provide quality assurance and setup support.\n\n* Analytical mindset with the ability to interpret data and translate insights into actionable strategies.\n\n* Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.\n\n* Results-oriented mindset with a focus on driving customer engagement and conversion.ย \n\n\n\n\n\n\n\nLooking for a great company to work for? Join our rapidly growing team and enjoy a number of exciting benefits! As an employee, you'll enjoy:\n\n\n* Unlimited Paid Time Off to ensure a healthy work-life balance.\n\n* A generous Bonus program to reward your hard work and dedication.\n\n* Company grant options to share in the company's success and growth.\n\n* The freedom of a Remote work environment, allowing you to work from anywhere while still being part of a dynamic team.\n\n* Company-paid Professional Development opportunities to help you grow and achieve your career goals.\n\n* Comprehensive 100% Medical/Dental/Vision Insurance coverage to keep you and your family healthy and happy.\n\n* A 401 (K) Retirement Plan to help you plan for a secure financial future.\n\n\n\n\nCandidates must be located in one of our main Remote Hub locations: US Based: Miami, FL; New York-Metro; Austin, TX; Los Angeles & Bay Area, CA\n\nGlobal: Tel Aviv, Israel; Buenos Aires, Argentina; Tokyo, Japan, Madrid, Spain.\n\n\n\n \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to Testing, HTML, Marketing and Non Tech jobs that are similar:\n\n
$47,500 — $110,000/year\n
\n\n#Benefits\n
๐ฐ 401(k)\n\n๐ Distributed team\n\nโฐ Async\n\n๐ค Vision insurance\n\n๐ฆท Dental insurance\n\n๐ Medical insurance\n\n๐ Unlimited vacation\n\n๐ Paid time off\n\n๐ 4 day workweek\n\n๐ฐ 401k matching\n\n๐ Company retreats\n\n๐ฌ Coworking budget\n\n๐ Learning budget\n\n๐ช Free gym membership\n\n๐ง Mental wellness budget\n\n๐ฅ Home office budget\n\n๐ฅง Pay in crypto\n\n๐ฅธ Pseudonymous\n\n๐ฐ Profit sharing\n\n๐ฐ Equity compensation\n\nโฌ๏ธ No whiteboard interview\n\n๐ No monitoring system\n\n๐ซ No politics at work\n\n๐ We hire old (and young)\n\n
\n\n#Location\nUnited States
# How do you apply?\n\nThis job post has been closed by the poster, which means they probably have enough applicants now. Please do not apply.