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Remote E Mail Marketing Job in November 2019 at Transformify posted 4 years ago

Remote E Mail Marketing Job in November 2019 at Transformify posted 4 years ago

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We’re looking for an experienced Email Marketing Executive to look after our promotional and lifecycle campaigns. You will have at least 18 months experience in hands-on email marketing, as well as a deep familiarity with the retail and ecommerce, evidenced through the execution of successful B2C campaigns.\n\n\nResponsibilities\n\nManaging the end-to-end email campaign execution targeted at our customers, from briefing assets, coding the HTML, testing and launching.\nEnforcing email marketing best practice across all areas, ensuring best-in-class campaigns. This includes being innovative and proactively sharing ideas and insight.\n\nWorking with the fellow Email Marketing Executive and our Marketing Assistant to localise and execute the promotional calendar for the LoveKnitting brand.\nOwnership of the execution of the LoveCrochet promotional calendar, working with the fellow Email Marketing Executive to tailor across markets.\nWorking with stakeholders across the business and externally to manage artwork, assets and content, using creativity to create stand-out email campaigns.\nWorking with the General Managers and Merchandisers for the Country teams to fully localise copy and content.\nAnalysing email campaigns against established campaign metrics on a post-promotion, weekly basis, in addition to ad hoc requests.\nWorking with the fellow Email Executive on the testing schedule, creating an ongoing optimisation plan for the channel, with ownership for the execution.\nTailoring and localising the lifecycle programs where necessary, as well as ongoing optimisation of existing campaigns. This includes recognising opportunities to speak to our customers.\nImplementing dynamic and personalised content across promotional campaigns.\nSupporting the Digital Marketing Manager with weekly and monthly reporting, using our ESP, Sailthru, Google Analytics and RJ Metrics.\n\n\nAbout you\n\n\nIt takes a certain type of individual to thrive in a fast paced, start-up environment. You will need to be someone who is motivated, creative and proactive, who isn’t afraid of using creativity and going the extra mile.\n\n\nRequired Skills And Experience\n\nAt least 18 months hands-on email marketing experience, from planning and execution through to analysis, within a retail environment.\nPrevious experience working with lifecycle campaigns, i.e. a welcome series.\nHTML and CSS coding proficiency.\nExperience working with data to personalise and tailor campaigns. \nFantastic time and project management skills, with the ability to prioritise work and tasks effectively.\nStrong, working knowledge of Excel and Google Analytics.\nExpert knowledge of email marketing analytics, with proven experience reporting on promotional and lifecycle campaigns.\nA creative, proactive and motivated working style, with a huge attention to detail.\nA talent in writing engaging and effective marketing copy.\nA degree (min 2:1 or 3.0 GPA) from a top-rated university.\n\n\n\nDesired Experience\n\nExperience working with the ESP Sailthru.\nPrevious marketing experience in the North American market.\nExperience working with a business analytics tool.\nBasic experience with PhotoShop\nExperience with CoffeeCup HTML software.\nExperience with the Magento platform, particularly with creating promo codes.\n\n\n\nIn Return You Will Get\n\nA huge opportunity to learn and grow within the email marketing and wider marketing skill set, with real responsibility and huge levels of autonomy as you take ownership of key projects with significant business impact.\nTo join a fantastic team of really bright, motivated, and driven individuals who will support you at every stage of your journey.\n\nExtra tags: remotejob, marketing, email

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