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HigherEducation.com


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Houston, TX; Seattle, WA

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This job post is closed and the position is probably filled. Please do not apply.
We are seeking the right individual to turn user insights into growth through conversion rate optimization across our portfolio of owned and operated websites. For us, conversion optimization is a data drive process made powerful by a good dose of creativity. We're small and growing - you'll be expected to go from start to finish with a testing process and build process/infrastructure to accommodate the company's growth.\n\n# Responsibilities\n Optimize landing pages and conversion funnels to drive measurable increases in conversion rates and revenue\nConduct qualitative and quantitative research and analysis about users to feed testing, UX and content development.\nCoordinate and communicate with designers and developers to drive projects forward through design, development, QA, and launch.\nStructure, build and track tests using Google Optimize.\nManage and prioritize multiple tests across our portfolio of websites. \n\n# Requirements\nBachelor's degree preferred.\n4+ years of experience in a role turning data into insights which becomes tests (or action) through analysis, creativity and communication with the following experiences:\nA/B multivariate testing processes and understanding of related statistical analysis. \nUse of site analytics and optimization software packages (e.g. Adobe SiteCatalyst, Google Analytics, Optimizely, MixPanel)\nAnalysis of quantitative data (web metrics, revenue reporting, etc.) and qualitative data (surveys, screen recordings, etc.) to develop insights about the user.\nExperience running user research projects from start to finish (segmentation, usability, etc.)\nDeveloped business acumen to size different opportunities, articulate risks and trade-offs and prioritize.\nPolished communications across an organization - across to development, up to exec, etc.\nTrack record of execution.\n\n#Location\nHouston, TX; Seattle, WA


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