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Remote Cro SEO Job in November 2019 at companies likeIn Marketing We Trust and Remote Year posted 10 months ago

Remote Cro SEO Job in November 2019 at companies likeIn Marketing We Trust and Remote Year posted 10 months ago

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In Marketing We Trust


B2B Growth Marketer - FT, Ongoing

verified

B2B Growth Marketer - FT, Ongoing


In Marketing We Trust

verified

growth

growth marketing

cro

analytics

growth

growth marketing

cro

analytics

10mo
**The Position Summary**\n\n\n\nTitle: Growth Marketer\n\nLocation: remote\n\nReports to: Commercial Director, [Paul Hewett](https://www.inmarketingwetrust.com.sg/paul-hewett-client-service-director/)\n\n\n\nWorks on: [In Marketing We Trust](https://www.inmarketingwetrust.com.sg/) own site & marketing\n\n\n\nManage: marketing assistant, designer, content producer\n\n\n\nKey objectives: Obtain more and better clients faster for the business. As such drive customer acquisition, lead nurture and build assets.\n\n\n\nExperience required: Experience of growth marketing execution (analytics, landing page optimisation, CRO, SEO, PPC, lead nurturing). Ideally you've already done some of that work for a b2b business or even a previous agency\n\n\n\n\n\n**The Company**\n\n\n\n\n\nWe are a digital analytics Agency. \n\nOur motto: Traffic is nice. Revenue is better. \n\n\n\nWe are very good at Analytics, SEO, CRO, Data Science. [Find out more about our services](https://www.inmarketingwetrust.com.sg/services/)\n\n\n\nWe have the most fun doing it in competitive environments such as finance, education, jobs, insurance, automotive, etc….\n\nWe strive on being an extension of our client’s team and providing tailor-made, return focused work.\n\n\n\nWe are picky about the clients we bring on-board and very protective of our reputation. We won’t engage with a firm unless we believe we can make a difference to their business and help them Get Stuff Done. \n\nThis stops us from taking on board demoralising projects and having us hating our jobs and our clients.\n\n\n\nWe think the current agency model is broken and we really believe we can build a better alternative. But we need great people to help make this happen and that where you come in.\n\n\n\nWe are a bootstrapped company, we grew exponentially in the last few years and now seating at 60 people working with us. \n\nWe are built to be remote from day 1. But if you want to say hello, our office is 78 meters from the beach in Sydney. Make sure you bring your swimwear\n\n\n\n\n\n**The Opportunity**\n\n\n\nYou know the say: mechanics have the worse cars. Well, let's just say that our site and our lead nurturing need a little bit more Tender Love and Caring\n\n\n\nLooking for a quantitative, action-oriented marketer to join our team reporting directly to the Principal consultant / Commercial Director. You’ll be creating and managing CRM/lead nurture path, content, search, social, and PPC campaigns. \n\n\n\nThe final objective is to get more of the good/great clients we want to work with and spend less time closing them.\n\n\n\nYou must be able to demonstrate a combination of creative thinking and digital delivery in order to drive results. \n\nWorking as part of a fully-remote service company, you must be self-driven and have the ability to accomplish goals as part of a remote team. \n\n\n\nAs a member of our team, you will be able to pick the brains of folks doing optimisation works for the like of Expedia, eBay, Salesforce and other seriously good companies out there.\n\n\n\n**What we offer you**\n\n\n\nCareer progression is based on your ability to deliver and drive ideas and difference for both client and the company, not your ability to play politics or by the cut of your suit. (in fact, we have a no suit policy).\n\n\n\nA highly collaborative remote working environment, where teamwork is championed, and ideas shared - you will be someone who is unafraid of contributing ideas and happy to work as part of a remote team and in exchange for your hard work. We can give you an unique opportunity to shape and contribute to a flourishing business to achieve your lifestyle goals. We even fly the team each year to our awesome [TrustEDConf](http://www.trustedconf.com/) event. Last one was in October in Borneo.\n\n\n\nAn important point that is often overlooked: you will be truly part of a team. For most remote workers, you can easily feel isolated from what's happening in the business. We take good care of our team mates. So much so that a person who joined our team late November told us recently that she has felt more\n\n\n\nDon't take our word for it. Check [what our team mates are saying on glassdoor](https://www.glassdoor.com.au/Reviews/In-Marketing-We-Trust-Reviews-E694140.htm) (yep 2 reviews are not great but most are). \n\n# Responsibilities\n * Form a deep understanding of our target market (CMO, CDO and channel manager)\n\n* Generate business leads\n\n* Create and manage acquisition focused digital marketing campaigns\n\n* Manage and maintain marketing technology stack (WP, GTM, GA, Node.js projects, Hotjar, Google Optimise\n\n* Manage and maintain CRM (we use sharpspring as our marketing automation platform)\n\n* Undertake analysis to measure and report on campaign performance\n\n* Support the development of business partnerships (Creative agencies, dev shops, CX firms)\n\n* Support the creation and delivery of digital assets \n\n \n\n# Requirements\n**Experience & Skills**\n\n* 2+ years is desired, although past-performance is more important than time\n\n* Experience and understanding of B2B service markets\n\n* Must be able to demonstrate strong digital marketing skills including; performance and lifecycle marketing\n\n* Demonstrate a strong understanding of proposition development \n\n* Analytical mindset - a strong understanding of data analysis \n\n* Testing mindset - a strong understanding of channel and conversion optimisation

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The Role\n\n\n\nReporting to the Director of Digital Marketing, this position will drive and be accountable for executing on-site marketing funnel optimization, execution of growth tactics and measurement of marketing analytics efforts across the customer life cycle. The Growth & Demand Generation Analyst will drive the technical and analytical aspects related to implementation, optimization, and measurement of SEO and Conversion Rate Optimization (CRO) strategies aligned with the company’s business objectives, ensuring that our site is optimized from a search ranking perspective at all times to drive engagement, conversion, and revenue for both our B2C and B2B customers. She/he will contribute to the editorial process by understanding customer insights and analytics data to improve the impact and value of digital content across web & mobile platforms. She/he will provide support for all aspects of on-site conversion optimization from analyzing, planning, strategizing and executing on implementation and reporting and metrics.\n\n\n\nResponsibilities\n\nPerforming “always on” A/B, multivariate, website & mobile usability, and web CRO testing with a specific focus on mobile.\n\n\n\nTracking, reporting, and executing on desktop & mobile analytics and customer insights to improve user conversions.\n\n\n\nResearching CRO best practices and benchmarking against competitor sites.\n\n\n\nConsistently monitor SEO for hygiene & best practices (including title tags, canonical tags, H1’s, ALT tags, meta descriptions, redirects (301, 302), robots.txt, sitemaps, backlinks, etc.).\n\n\n\nMonitor, track & analyze current and potential keyword and integration.\n\n\n\nSuggesting improvements to responsive architecture, UX and proactively correcting technical SEO issues.\n\n\n\nPartnering with content team to attract qualified leads based on inbound marketing practices.\n\n\n\nWorking cross-functionally with relevant teams to ensure SEO & CRO best practices are followed.\n\n\n\nStaying abreast of the latest CRO & SEO changes and industry trends.\n\n\n\nCoordinate efforts with Digital Marketing colleagues who work on PPC, Facebook Advertising, Social Media, and other paid online campaigns.\n\n\n\nProvide support for the broader Marketing team on projects as needed, with an eye for organic search opportunities.\n\n\n\nQualifications\n\nMust have 1 - 3 years of experience with CRO and SEO Onpage and Offpage optimization best practices.\n\n\n\nKnowledge on mobile ranking factors and the latest trends and best practices in Mobile SEO and mobile landing page optimization.\n\n\n\nSolid understanding of CRO, performance marketing, conversion, and online customer acquisition through A/B and multivariate experiments.\n\n\n\nExperience with website optimization & management tools:\n\n\n\nGoogle Analytics, Google Search Console & Google Tag Manager, MozPro & Local, Google Optimize, GTMetrix & Screaming Frog.\n\n\n\nStrong technical skill-set in working with various CMS systems (experience with Webflow a plus).\n\n\n\nOptional: Experience with Mixpanel & Salesforce Marketing Cloud (or other Inbound marketing platforms).\n\n\n\nWorking knowledge of HTML, CSS & JavaScript.\n\n\n\nProficient use of G-Suite based tools used to create, modify or distribute information.\n\n\n\nStrong problem-solving skills, with the ability to troubleshoot and proactively seek and recommend solutions.\n\n\n\nCapacity to work independently and manage multiple projects simultaneously in a fast-paced, deadline-driven environment as part of a collaborative team.\n\n\n\nAbility to work cross-functionally and understanding of a variety of cultures.\n\n\n\nExperience working in a startup.\n\n\n\nBachelor’s Degree.\n\n\n\nQualities\n\n\n\nStrong problem-solving skills, with the ability to troubleshoot and proactively seek and recommend solutions.\n\n\n\nCapacity to work independently and manage multiple projects simultaneously in a fast-paced, deadline-driven environment as part of a collaborative team.\n\n\n\nAbility to work cross-functionally and understanding of a variety of cultures.\n\n\n\nSeniority Level\n\nMid-Senior level\n\n\n\nIndustry\n\nLeisure, Travel & Tourism\n\nEmployment Type\n\nFull-time\n\n\n\nJob Functions\n\nMarketing\n\n

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# How do you apply? This job post is older than 30 days and the position is probably filled. Try applying to jobs posted recently instead.
Apply for this Job

👉 Please reference you found the job on Remote OK, this helps us get more companies to post here!

When applying for jobs, you should NEVER have to pay to apply. That is a scam! Posts that link to pages with "how to work online" are also scams. Don't use them or pay for them. Also always verify you're actually talking to the company in the job post and not an imposter. Scams in remote work are rampant, be careful! When clicking on the button to apply above, you will leave Remote OK and go to the job application page for that company outside this site. Remote OK accepts no liability or responsibility as a consequence of any reliance upon information on there (external sites) or here.