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There are now 3 Remote Jobs at Appsembler tagged Marketing, Product Manager and Executive
such as Product Marketing Manager, Product Marketing Manager and Senior Product Marketing Manager

There are now 3 Remote Jobs at Appsembler tagged Marketing, Product Manager and Executive
such as Product Marketing Manager, Product Marketing Manager and Senior Product Marketing Manager

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Appsembler

Senior Product Marketing Manager  


Appsembler


marketing

saas

senior

product marketing

marketing

saas

senior

product marketing

6mo

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Appsembler is seeking a seasoned Senior Product Marketing Manager to bring new Appsembler products and features to market. Reporting to the VP of Marketing, you will be responsible for leading the go-to-market strategy, product positioning, messaging, pricing & packaging, enablement, competitive analysis, and market education of our core SaaS platform.{linebreak}{linebreak}You’ll lead cross-functional initiatives in partnership with Product, Sales, and Customer Success to build product launch strategies, manage and analyze feature releases, develop sales enablement content, and drive feature engagement through new and ongoing marketing programs. All roles at Appsembler are 100% remote.{linebreak}{linebreak}**About You**{linebreak}{linebreak}You are analytical, adaptable, and a world-class communicator. This isn’t your first rodeo - you’ve built successful and differentiated B2B marketing strategies before. You can prioritize aggressively, and are very comfortable with asking “why” and challenging the status quo.{linebreak}{linebreak}You have a roll-up-your sleeves attitude, and you listen to the customer and the data. You’re a fast learner with a knack for distilling complex technical concepts into clear, convincing ideas. And above all, you thrive amidst managing cross-functional projects and constant, fast-paced change.{linebreak}{linebreak}{linebreak}# Responsibilities{linebreak} * *Go-to-market strategy*: Lead our product go-to-market strategy for new product features, and drive ongoing education to our target market.{linebreak}* *Strategic positioning and messaging*: Leverage customer insights, competitive intelligence, and market research to strategically position, package, price and differentiate Appsembler’s product offering.{linebreak}* *Cross-team leadership*: Partner with the Executive team and the Product team to influence the product roadmap, prioritize which new products and features should go to market, analyze customer and market data, and drive measurable user engagement.{linebreak}* *Drive market awareness and education*: Lead and execute multi-channel product and feature launches from conception through to post-launch measurement and reporting.{linebreak}* *Understand the market*: Develop and hone a deep understanding of our industry - competitors, emerging solutions, and trends - to become a subject matter expert and position us to win.{linebreak}* *Sales enablement*: Work closely with Product, Customer Success, Marketing, and Sales to drive the development of marketing materials to support ambitious sales targets. {linebreak}{linebreak}# Requirements{linebreak}* 4-6+ years product marketing experience in the B2B technology space (SaaS or LMS experience is a plus).{linebreak}* Experience bringing a technical product to market. CS degree not necessary, but you are comfortable with speaking about topics such as APIs.{linebreak}* Strong analytical skills. You enjoy synthesizing data, discerning user insights, and developing market research.{linebreak}* Impeccable writing and presentation skills, with the ability to craft value-based and feature-focused messaging.{linebreak}* Strong ability to manage expectations, opinions, and feedback from multiple stakeholders.{linebreak}* A willingness to operate at both highly strategic and very tactical levels.{linebreak}* Experience with leveraging product analytics tools (e.g. MixPanel).{linebreak}* Experience working in a fast-paced, high-growth startup.

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# How do you apply? Apply online.
Apply for this Job

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When applying for jobs, you should NEVER have to pay to apply. That is a scam! Always verify you're actually talking to the company in the job post and not an imposter. Scams in remote work are rampant, be careful! When clicking on the button to apply above, you will leave Remote OK and go to the job application page for that company outside this site. Remote OK accepts no liability or responsibility as a consequence of any reliance upon information on there (external sites) or here.

Appsembler is the leading learning experience platform. Appsembler’s mission is to empower trainers and educators to deliver better online learning experiences with one, easy-to-use platform.{linebreak}{linebreak}We are a fully remote company and our team values location independence, having a positive impact on the world through education, open source software, and the fast-paced nature of a startup working on an emerging technology. Our customers include organizations such as Microsoft, Financial Times, MIT, Penn State, and Arizona State University.{linebreak}# The Role{linebreak}Appsembler is seeking a Product Marketing Manager to bring new Appsembler products and features to market. This role reports directly to the VP of Marketing and will own the positioning, messaging, sales materials, competitive resources, and launch management process for our core SaaS product.{linebreak}{linebreak}Your mission is to understand who our users are, what they need, what they don’t realize they need, how to communicate with them, and to communicate these insights cross-functionally to increase engagement, user happiness, and customer acquisition.{linebreak}{linebreak}You’ll partner closely with our Product, Sales, and Success teams to build product launch strategies, manage and analyze product releases, develop sales enablement content, and drive feature engagement through ongoing marketing programs.{linebreak}# About You{linebreak}You’re analytical, creative, a storyteller and a world-class communicator. You’re a fast learner with a knack for distilling complex technical concepts into clear, convincing ideas. You’re motivated by not just the what, but the why. You listen to the customer and to the data. You thrive amidst cross-functional projects, aggressive deadlines, and consistent change - and you understand that at the very core of every successful product are happy users.{linebreak}## Requirements{linebreak}You’ll:{linebreak}- Lead our product go-to-market campaigns, feature updates, and ongoing product education to our prospects, customers and the broader market.{linebreak}- Lead, design, and launch campaigns to drive adoption and engagement of new and existing products and features.{linebreak}- Define customer needs and insights, and develop targeted messaging and marketing programs aimed at addressing different audience segments.{linebreak}- Partner with Product to influence the product roadmap, prioritize which new products and features should go to market, analyze customer and market data, and drive measurable user engagement.{linebreak}- Dive deep into our competitors’ offerings to educate our sales team and position us to win.{linebreak}- Manage the strategy and content creation for ongoing enablement{linebreak}## We’re looking for someone with:{linebreak}- 3-5+ years experience in product marketing in the B2B SaaS space.{linebreak}- Impeccable writing and presentation skills, with the ability to craft both value-based and feature-focused messaging for multiple audiences.{linebreak}- Ability to manage expectations, opinions, and feedback from multiple stakeholders and on multiple projects at all times.{linebreak}- Deep analytical skills with the ability to effectively synthesize data, discern user insights, and develop market research.{linebreak}- Enthusiasm and a willingness to operate at both highly strategic and very tactical levels{linebreak}- Flexible cross-functional team player comfortable with a fast-paced, often ambiguous environment{linebreak}## Benefits{linebreak}- Meaningful work, with the potential to have a huge effect on people's lives via online learning.{linebreak}- The flexibility to work remotely. We are a distributed-first company, and each Appsembler team member is given the freedom and tools to do their best work from wherever they choose.{linebreak}- A friendly & intellectual atmosphere, with a tight-knit and supportive team.{linebreak}- Stock options depending on experience.{linebreak}- 4 weeks of paid vacation and company holidays.

See more jobs at Appsembler

Visit Appsembler's website

# How do you apply? Apply online.
Apply for this Job

👉 Please reference you found the job on Remote OK, this helps us get more companies to post here!

When applying for jobs, you should NEVER have to pay to apply. That is a scam! Always verify you're actually talking to the company in the job post and not an imposter. Scams in remote work are rampant, be careful! When clicking on the button to apply above, you will leave Remote OK and go to the job application page for that company outside this site. Remote OK accepts no liability or responsibility as a consequence of any reliance upon information on there (external sites) or here.