Appen is hiring a
Remote Product Marketing Manager Competitive Intelligence
\nAbout Appen\n\n\nAppen is a leader in AI enablement for critical tasks such as model improvement, supervision, and evaluation. To do this we leverage our global crowd of over one million skilled contractors, speaking over 180 languages and dialects, representing 130 countries. In addition, we utilize the industry's most advanced AI-assisted data annotation platform to collect and label various types of data like images, text, speech, audio, and video.\n\n\nOur data is crucial for building and continuously improving the world's most innovative artificial intelligence systems and Appen is already trusted by the world's largest technology companies. Now with the explosion of interest in generative AI, Appen is helping leaders in automotive, financial services, retail, healthcare, and governments the confidence to deploy world-class AI products.\n\n\nAt Appen, we are purpose driven. Our fundamental role in AI is to ensure all models are helpful, honest, and harmless, so we firmly believe in unlocking the power of AI to build a better world. We have a learn-it-all culture that values perspective, growth, and innovation. We are customer-obsessed, action-oriented, and celebrate winning together.\n\n\nAt Appen, we are committed to creating an inclusive and diverse workplace. We are an equal opportunity employer that does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.\n\n\nPosition Overview: As the Product Marketing Manager with a focus on Competitive Intelligence, you will play a pivotal role in shaping our product positioning, go-to-market strategies, and sales enablement initiatives. The ideal candidate will have a keen understanding of the competitive landscape, industry trends, and the ability to translate competitive insights into actionable strategies that contribute to the success of our products. \nKey Responsibilities: \nCompetitive Landscape Analysis: \nConduct in-depth research on competitors, analyzing their products, positioning, pricing, and go-to-market strategies. Maintain a comprehensive database of competitive intelligence to inform decision-making. \nProduct Positioning: \nDevelop and refine product positioning strategies based on competitive insights. Differentiate our products in the market by highlighting key strengths and unique selling propositions. \nGo-to-Market Strategy: \nCollaborate with cross-functional teams to develop and execute effective go-to-market strategies. Ensure that go-to-market plans leverage competitive intelligence to maximize product success. \nSales Enablement: \nProvide the sales team with up-to-date competitive insights and training materials. Equip the sales team with the knowledge and tools needed to effectively position our products against competitors. \nMarket Trends and Industry Analysis: \nStay abreast of industry trends, technological advancements, and regulatory changes. Analyze how these factors impact the competitive landscape and our product positioning. \nContent Development: \nCreate compelling marketing content that effectively communicates our product's advantages over competitors. Develop content that educates both internal teams and external audiences on competitive differentiators. \nCollaboration: \nCollaborate closely with product management, marketing, and sales teams to align strategies with overall business goals. Act as a key liaison between product management and other departments to ensure a unified approach. \nMeasurement and Optimization: \nEstablish key performance indicators (KPIs) to measure the success of competitive intelligence efforts. Continuously optimize strategies based on performance metrics and market feedback. \nQualifications: \nBachelor's degree in marketing, business, or a related field; MBA is a plus. \nProven experience in product marketing, with a specific focus on competitive intelligence. \nStrong analytical and research skills. \nExcellent communication and presentation skills. \nAbility to translate complex competitive insights into actionable strategies. \nDemonstrated ability to work collaboratively in cross-functional teams. \nResults-oriented mindset with a focus on achieving competitive advantage. \n \n\n\n\n\n$125,000 - $130,000 a year\n\nAppen is the global leader in data for the AI Lifecycle with more than 25 yearsโ experience in data sourcing, annotation, and model evaluation. Through our expertise, platform, and global crowd, we enable organizations to launch the worldโs most innovative artificial intelligence products with speed and at scale. Appen maintains the industryโs most advanced AI-assisted data annotation platform and boasts a global crowd of more than 1 million contributors worldwide, speaking more than 235 languages. Our products and services make Appen a trusted partner to leaders in technology, automotive, finance, retail, healthcare, and government. Appen has customers and offices globally. \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to Marketing, Sales and Non Tech jobs that are similar:\n\n
$40,000 — $80,000/year\n
\n\n#Benefits\n
๐ฐ 401(k)\n\n๐ Distributed team\n\nโฐ Async\n\n๐ค Vision insurance\n\n๐ฆท Dental insurance\n\n๐ Medical insurance\n\n๐ Unlimited vacation\n\n๐ Paid time off\n\n๐ 4 day workweek\n\n๐ฐ 401k matching\n\n๐ Company retreats\n\n๐ฌ Coworking budget\n\n๐ Learning budget\n\n๐ช Free gym membership\n\n๐ง Mental wellness budget\n\n๐ฅ Home office budget\n\n๐ฅง Pay in crypto\n\n๐ฅธ Pseudonymous\n\n๐ฐ Profit sharing\n\n๐ฐ Equity compensation\n\nโฌ๏ธ No whiteboard interview\n\n๐ No monitoring system\n\n๐ซ No politics at work\n\n๐
We hire old (and young)\n\n
\n\n#Location\nRemote