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growth hacking



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Conduktor is a SaaS Company with a global customer base making Apache Kafka accessible for all. We are an international team looking for highly motivated, tech-oriented people.\n\nOur vision is to help companies operate their data by making their Apache Kafka journey easier.\n\nOur first product, Conduktor Desktop, has been downloaded by more than 40k users. Its goal is mainly to make the development with Apache Kafka easier. More than 5.000 companies have downloaded our Desktop app, it’s a great user base to which we will now offer our next products to keep helping their users.\n\nWe’ve launched our paid version in April 2020 and our sales have been growing since. Today our sales are coming for Google and the word of mouth.\n\nYou might not know about Apache Kafka, but it’s the data backbone for dozens of thousands of enterprises, from the smallest to the largest one. Every company that operates real-time data could do it with Apache Kafka.\n\nThe Job\n\nThe Job We are seeking a highly motivated versatile Acquisition Marketing Specialist to support our global growth through best-class bottom-up marketing. The ideal candidate is a self-starter with a passion for marketing, technology, and Data. We are looking for someone who has previously worked in B2B SaaS company and want to take on responsibilities. This is a great opportunity to get hands-on experience working for a growing technology company in a dynamic and fast global environment. We’re looking for someone that can take responsibilities and ownership.\n\nResponsibilities\n\nGeneral\n\nGrow our online sales by increasing the conversion from the free version to the paid one.\nUnderstand what a visitor/end-user downloading our free version needs to switch to our paid version.\n\nHubspot\n\n- Manage and own Hubspot platform to develop, execute and optimize drip campaigns, nurturing leads from impressions through acquisition\n- Build programs that support & drive leads into the sales funnel.\n- Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks\n\nWebsite:\n\n- Partners with executives to create detailed requirements for the build and implementation of the website architecture. This includes understanding the corporate strategy, future corporate direction, current commercial goals, brand guidelines, and tactical functional needs and crafting an overarching strategic plan that takes the above into consideration.\n- Ensure that the organization has the website support required for success on a daily basis. Define specific project requirements for the web development\n- Translates complex functional, technical, and business requirements into website strategies and plans that will most effectively and efficiently achieve business goals\n\nPaid acquisition\n\n- Start a paid acquisition strategy. Today our whole acquisition is free. Keep in mind an efficiency targets for the ratio of paid spend against projected customer lifetime value\n- Develop a deep understanding of customers, products, and the buyer’s journey.\n\nWhat skills & experience do you need?\n\n- 4 years marketing experience in a DEV TOOLS company\n- Autonomous, expert-level marketer with the ability to build programs and teams from the ground up\n- Depth in full-funnel marketing initiatives and a performance marketing approach\n- Ability to manage multiple projects at various levels of scale\n- Excellent communication, writing, and presentation skills\n- Flexible and can adapt to fast-moving, agile team\n- Strong project management skills\n- Self-starter, dynamic, proactive, get things done attitude\n- Experience in Apache Kafka ecosystem is preferred, but not required \n\n#Salary and compensation\n$80,000 — $120,000/year\n\n\n#Location\n🌏 Worldwide

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Digitally Imported, Inc.






data analysis

This job post is closed and the position is probably filled. Please do not apply.
DI.FM is the #1 online radio network for Electronic Music fans around the globe. We work hard to deliver only the best music to our listeners around the world around the clock; it's an obsession that has led us to curate over 90 channels covering every style of electronic music, and we continue to add more. Everyone at DI.FM is extremely passionate about electronic music culture, and we love nothing more than making sure that excellent music keeps playing non-stop to our listeners around the world.\nWe are a dedicated group made up of talented and passionate people from around the world, literally. We pride ourselves on finding the best talent to help us succeed by creating the best products possible, and we do so with no boundaries. Our ideal candidates are dedicated, skilled and entrepreneurial; we love people who are driven, creative and know how to be accountable.\n\n[Learn more about the company](\n\nThe Growth Marketing Manager is responsible for successfully executing our growth marketing strategy, driving organic and paid listener acquisition, conversion, and retention for all company brands. They will also drive user engagement efforts through email, push, in-app and web notifications. The Growth Marketing Manager is accountable for improving communication, increasing revenue and improving listener engagement metrics.\nMost importantly, the person who lands this position needs to LOVE working with people and LOVE music. The perfect candidate must be a clear, efficient, and friendly communicator who thrives in a collaborative, remote work environment.\n\nFeeling excited and motivated? Then you’re exactly the type of candidate we’re looking for.\n\n\n# Responsibilities\n * Build and own full life-cycle growth marketing strategies for DI.FM as the premier listening experience for electronic music lovers.\n* Establish ambitious plans for new user acquisition, conversion, retention, and re-engagement to achieve and maintain subscriber goals for mobile and web platforms.\n* Develop and execute paid user acquisition strategies across channels such as Facebook, Instagram, Google, Apple Search Ads, Affiliates and other relevant ad networks. \n* Analyze and report performance metrics, such as ROI, retention, and forecasting of all marketing initiatives and recommend strategies to improve and optimize results.\n* Utilize key touch points such as in-app messaging, notifications, and email.\n* Keep up with the latest trends in growth marketing, identifying and recommending opportunities for new user acquisition.\n* Work with the Product Development team to drive A/B testing projects with the goal of optimizing conversions and achieving company growth.\n* Ensure quality control on copy and creatives, including managing approvals, sourcing assets and media, fact-checking and editing/proofreading all communications. \n\n# Requirements\n* Bachelor’s Degree in Marketing or related field; 4-5 years of hands-on experience will be considered in lieu of degree\n* 4+ years of experience in a consumer growth marketing capacity (music industry experience a plus), including 2+ years driving growth via paid user acquisition campaigns on web and mobile (Facebook, Adwords, Twitter).\n* Experience in the marketing of products or services on mobile platforms, and acquisition campaigns aimed at mobile installs and conversion.\n* Strong analytical skills; must be proficient in analysis and interpretation of data and tracking events from third party platforms (Appsflyer, Apptimize, Google Analytics, Branch etc).\n* Ability to work with in-house designers and/or outside contractors to develop copy, graphical and video assets to drive growth.\n* Experience in optimizing app store landing pages and user funnels.\n* Experience with influencer marketing.\n* Experience managing a paid budget.\n* Knowledge of brand marketing.\n* Knowledge of the music industry.\n* Passion for music.\n\nPersonal Attributes\n\n* Ability to communicate effectively and tactfully, both orally and in writing, tailoring communication style to various audiences such as internal customers, stakeholders, and app users. \n* Flexibility and desire to work in a hands-on capacity while also thinking strategically. (This is a hands-on role).\n* Strong team player, highly organized, with solid project management experience.\n* Strong numerical and analytical aptitude and creative copywriting.\n* Obsessive attention to detail.\n* Self-motivated, goal-oriented, creative, and willing to proactively experiment with various techniques to achieve results.\n* Continuous process improvement mindset.

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