This job post is closed and the position is probably filled. Please do not apply. Work for LoveToKnowMedia and want to re-open this job? Use the edit link in the email when you posted the job!
Summary:\nJoin a fast-growing portfolio of consumer digital media properties that total 30M users per month. If you are looking to directly impact aggressive traffic and revenue targets, then we want to speak with you. Weโre looking for a rock star full-time email marketer to lead end-to-end email marketing across all of our properties. This role spans strategy and planning; creative development and production; testing, analytics, and reporting; as well as execution. Recent monetization improvements have increased company revenue by 100%+ y/y, and we need you to get us to the next level. This full-time role is based remotely and reports to the Chief Revenue Officer & Head of Product Strategy. \n\n\nEssential Duties & Responsibilities:\n- Build, launch, test, and analyze simple to highly advanced email campaigns.\n- Own end-to-end creation of email campaigns (list segmentation, copy, wireframes, testing, technical execution, etc).\n- Develop personalized transactional, promotional, and informational content strategies that maximize customer retention and subscription up-sell programs.\n- Manage email project workflow: develop schedules; work with cross-functional partners to gather inputs; coordinate production and execution; oversee QA.\n- Create data-driven, dynamic email campaigns and tests that deliver against ROI targets.\n- Drive and optimize key traffic and revenue metrics including CTR, open rates, revenue, engagement and retention.\n- Analyze & report email performance, and leverage learnings to inform campaign planning and optimization.\n- Maintain and ensure high levels of data hygiene and integrity with fast-growing, high-volume lists.\n- Work closely across the entire organization (Product, Engineering, Design, Marketing, Customer Support) to improve email effectiveness.\n- Identify best-in-class tools and build strong working relationships with email vendors.\n\nWhat you will need to be successful:\n- 5+ years of demonstrated success in email marketing roles, and ideally have successfully built, grown, and optimized email marketing programs at a B2C company.\n- Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis.\n- Great writing skills with a passion for great copy.\n- Knows email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws.\n- Strong knowledge of HTML, CSS, and SQL. Technical skills to deep dive with the engineering team to resolve complex issues.\n- Experience working with major ESPs is a must. Knowledge of Adestra is preferred.\n- Ability to operate effectively in an entrepreneurial, fast-paced, and dynamic environment.\n- Self-driven individual who likes to own and optimize programs start to finish.\n- Highly analytical and creative at the same time.\n- Startup experience and Lean/Agile familiarity are a plus.\n\nWhy you want this job:\n.The team weโre building - we have a phenomenal team from across the globe and will continue to hire exceptional people that believe in our vision and embody our values.\n.Our progressive working model - the company uses innovative technology and workflow solutions to replace physical offices and face-to-face meetings. \n.The broad exposure youโll receive - you will own end-to-end email marketing.\n.The impact you will have - this role is arguably the most important hire that weโll make this year.\n\nAbout LoveToKnowMedia:\nLoveToKnowMediaโs websites comprise one of the largest digital media companies in the US. Our family of lifestyle, educational & outdoor recreation brands provide best-in-class content every month to 30 million unique users and across 100 million page views. The company is 100% telecommuting, in which LoveToKnowMediaโs contributors across the world keep in touch, collaborate and work as a team to get the job done. CEO Howard Love has founded or co-founded over 15 companies, and has invested in over 50 early-stage start-ups including OpenTable (IPO), Trulia (IPO), and HotelTonight. Howard Love is a frequent speaker, and recently published his debut bestselling book โThe Start-Up J Curve.โ Learn more about LoveToKnow at www.lovetoknowmedia.com. \n\nPlease mention the words **TIMBER RESEMBLE GOOD** when applying to show you read the job post completely (#RMy4xNDIuMjUwLjExNA==). This is a feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.\n\n \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to Marketing and Executive jobs that are similar:\n\n
$72,500 — $110,000/year\n
# How do you apply?\n\nThis job post has been closed by the poster, which means they probably have enough applicants now. Please do not apply.