You benefit from my 30 years' copywriting for major international brands. Television, print, press, radio, outdoor, brochures, videos and direct mail are the practical side. In leading agencies, I've experienced the debate, thought and insight of brand strategies and tactics. I have seen what wins and what fails, for longer than many other writers have been alive. Those insights are as useful today as they ever were.
"It is fashionable to talk about changing man. A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own." - Bill Bernbach
While I get myself organised, you can see some of my portfolio at www.behance.net/brettnetherton
๐ Nationality | ๐ฟ๐ฆ South Africa |
๐ก Residency | ๐ฟ๐ฆ South Africa |
๐ Location | ๐ฟ๐ฆ South Africa |
Remote OK | rok.co/@brett_n |
Skilled in | copywriting marketing advertising |
Fluent in | english |
Preferred timezone | GMT +2, |
Preferred annual pay (min) | $90,000/year |
Last seen | 3 years ago |
Signed up | 3 years ago |
Badges |
๐จโ๐ป Remote worker ๐ Early adopter |
2020 - Now: Owner @ Fetch!
2014 - 2019: Managing Director @ Brett Lyall Designer Furniture
2004 - 2014: Creative Director Experiential @ The Jupiter Drawing Room Cape Town
1999 - 2003: Creative Mentor @ Bates 141 Stellenbosch
1997 - 1999: Creative Director @ Herdbuoys McCann-Erickson
1993 - 1997: Group Head @ The White House Cape Town
1992 - 1993: Senior Copywriter @ D'Arcy McManus Masius Benton & Bowles
1991 - 1992: Senior Copywriter @ Studio Three Advertising
1989 - 1990: Copywriter @ Grey Philips Bunton Mundel & Blake
1988 - 1989: Copywriter @ Meridian Advertising
1985 - 1988: Copywriter @ Freedman & Rossi BBDO