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brett_n

Remote worker in Cape Town, South Africa with 39+ years of experience - Last seen ago

You benefit from my 30 years' copywriting for major international brands. Television, print, press, radio, outdoor, brochures, videos and direct mail are the practical side. In leading agencies, I've experienced the debate, thought and insight of brand strategies and tactics. I have seen what wins and what fails, for longer than many other writers have been alive. Those insights are as useful today as they ever were.

"It is fashionable to talk about changing man. A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own." - Bill Bernbach

While I get myself organised, you can see some of my portfolio at www.behance.net/brettnetherton


Skilled in copywriting marketing advertising 
Fluent in english
Preferred timezone GMT +2,
Preferred annual pay (min) $90,000/year
Last seen 3 years ago
Signed up 3 years ago
Badges ๐Ÿ‘จโ€๐Ÿ’ป Remote worker

๐ŸŽ– Early adopter

Employment

2020 - Now: Owner @ Fetch!

2014 - 2019: Managing Director @ Brett Lyall Designer Furniture

2004 - 2014: Creative Director Experiential @ The Jupiter Drawing Room Cape Town

1999 - 2003: Creative Mentor @ Bates 141 Stellenbosch

1997 - 1999: Creative Director @ Herdbuoys McCann-Erickson

1993 - 1997: Group Head @ The White House Cape Town

1992 - 1993: Senior Copywriter @ D'Arcy McManus Masius Benton & Bowles

1991 - 1992: Senior Copywriter @ Studio Three Advertising

1989 - 1990: Copywriter @ Grey Philips Bunton Mundel & Blake

1988 - 1989: Copywriter @ Meridian Advertising

1985 - 1988: Copywriter @ Freedman & Rossi BBDO

745ms