saurshi

Remote worker in Mumbai with 19+ years of experience - Last seen 2 years ago

Career Graph:
14 years of marketing experience, across categories and few of the largest brands in the country, post MBA from Top 10 Indian Business Institutes (IIFT Delhi, 2005)

Head Marketing for a business accelerator with topline of USD 135 mn+ | Co-founder Uspire Consulting ~ reading the consumers’ subconscious decision making for “human insights” with up-for-patent tool: Atom | Category Head for portfolio of USD 360mn brand portfolio |Product manager ~ new age telecom business.

Key Competencies & Skills
- Product Management: Started my career as a product manager and have spun over 20 telecom products & and have led New Product Development for start-ups as a consultant (2016-2020)
- Demand generation: Spent over a decade in demand generation and have been able to deliver market expansion to suit the business need (Largest being USD 260 mn – Amara, Mumbai in 2015).
- Remote Marketing management: Built, enabled and drover digital marketing & virtual sales (B2B as well as B2C) for portfolio of brands with toppling of USD 100mn
- Consumer insights: Rehashed first & transformed later, the age old practises of Consumer Insights. Filed an Indian patent for process under the co-founded startup Uspire Consulting
- Go To market strategy: Formulating & Delivering unique GTM strategies for over a decade across B2C product portfolio, involving varied markets, acquisition channels & sales models
- Entrepreneurship : Have churned my own start up venture in consumer insights, with break even in 18months catering to coveted (B2B) multinational clients
- Digital marketing: Passionate about the subject I have indulged myself with it personally, professionally, as an entrepreneur and as a mentor for organisations digital transformation

Remote OK	rok.co/@saurshi
🔗 Website	www.linkedin.com/in/saurabhonline/
Skilled in	consumer insights market expansion gtm strategy product dev demand generation team building digital transformation c level client management business dev brand management
Fluent in	englishhindi
Preferred annual pay (min)	$80,000/year
Last seen	2 years ago
Signed up	2 years ago
Badges	👨‍💻 Remote worker 🎖 Early adopter